Marketing BSc

Course overview

This marketing degree has been designed for aspiring marketers who want to make a real impact in today’s competitive business environment and digitally driven world.

At Leeds University Business School, we don’t just teach marketing – we arm our students with the skills needed to excel in their career. You’ll learn all the essentials in everything from strategy, consumer behaviour and branding to the cutting-edge interface between marketing and artificial intelligence (AI).

Our dedicated marketing course is heavily aligned with industry, giving you a fantastic opportunity to meet expert marketing professionals at guest lectures and build invaluable experience through work placements. We also place strong emphasis on the practical application of marketing theories through case studies and industry insights.

Our research-led, practice-oriented approach equips you with not only a deep understanding of marketing theory but also the confidence and experience to make an immediate impact in your chosen career when you graduate.

This course is new for 2026 entry.

Shape your learning with pathways   

This course offers options and pathways in particular disciplines, which allow you to tailor your course to your specific interests or professional aspirations. This level of personalisation and self-direction gives you the flexibility to meet your career goals, whilst helping you stand out from the crowd when you graduate. 

The pathways available on this course are:  

• Enterprise and Innovation
• Ethics and Sustainability

Why study at Leeds:

• You’ll study your Marketing degree at our world-renowned, triple-accredited Leeds University Business School with a global reputation for excellence.
• The course is shaped by our Global and Strategic Marketing Research Centre, one of the leading centres of research in marketing in Europe. You’ll learn from academics who share their world-leading expertise with you in the classroom.
• Learn how to build and manage brands that prioritise ethical practices and environmental responsibility, aligning with the growing demand for sustainable business solutions.
• Gain invaluable experience, analysing real-world marketing scenarios and case studies to apply in practice.
• Develop practical skills in data analytics, marketing strategy, digital and social media marketing using marketing simulation software.
• Choose to take an optional year in industry to gain valuable practical experience or immerse yourself in a new culture by spending a year studying in a different country at one of our many partner universities across the world.

Supporting your personal development

Throughout your studies, you'll benefit from the support of your Academic Personal Tutor who will work in partnership with you to maximise your personal and professional development.

You’ll also have access to support from the Business School’s Employability and Opportunity Team who will help you explore opportunities to develop your professional network and gain work experience.

Read more about personal development support within the Business School.

Leeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUIS.

We are currently seeking accreditation from the leading professional marketing body. The Chartered Institute of Marketing (CIM) at the Professional Diploma Level.

Course details

The Leeds BSc Marketing degree will equip you with essential skills in marketing strategy, international marketing, global consumer behaviour, sustainable branding, social marketing, digital and social media strategies and the relationship between marketing and artificial intelligence (AI).

Our degrees in the Business School have a modular structure. This means that the theoretical and applied content within our compulsory modules provide you with the core knowledge and skills that you need.  

Alongside these compulsory modules, you’ll also have the opportunity to shape your course through optional, pathway and discovery modules. They’re a great way to tailor your study around your interests or career aspirations and help you stand out in a competitive graduate job market.  

• Optional modules are related to the fields of marketing and business management enabling you to deepen your knowledge and skills within these areas. Whichever optional modules you choose, you’ll be shaping the course to suit your personal interests and career aspirations. In all years, you’ll be able to choose from a selection of modules that reflect the research interests and expertise of staff. 
• Pathways are optional modules which you can study in your second and final year. These are themed around other key business disciplines within Leeds University Business School, designed to complement your core knowledge and skills in marketing and broaden your expertise. You can choose to study modules from up to two pathways during each year, with the opportunity to continue, choose a different pathway or return your focus to optional modules as you progress between years.    
• Discovery modules give you opportunities to expand your intellectual horizons outside your subject area. They are categorised into Discovery Themes ranging from arts to sciences, and from theory to practice.  These modules are available in all years of the programme.

Year 1

Compulsory modules in your first year will give you a broad foundation in core marketing subjects. Along with the basic concepts and techniques used in marketing, you’ll gain an understanding of basic business principles and practices. For instance, you’ll learn the key principles, components and application of marketing communications as well as the latest aspects of AI technologies and emerging digital trends to understand their impact on consumer behaviour. You’ll have the opportunity to explore marketing issues in more depth through your choice of optional marketing and management modules or you can choose to study modules in other disciplines available in Leeds University Business School. 

Year 2

In your second year, you’ll build upon knowledge in year 1 by exploring how information is used to support marketing-related decisions. For instance, you'll learn about building and managing brands, the main techniques used in marketing research, and the latest digital and artificial intelligence practices in the real world of marketing. You’ll also develop insights into selling and sales management practices, including the main selling processes to acquire and retain customers. Optional marketing and management modules will allow you to focus on topics including retail marketing, corporate communications and public relations, and how managers make decisions.

Final year

In your final year, you’ll develop the skills and analytical techniques required to manage customer relationships effectively in a data-driven business environment, as well as insights into how marketing strategies are formulated, implemented, measured and adapted (localised or standardised) to suit global market trends.

You'll also complete an independent project, allowing you to apply your research and analysis skills to a marketing topic of your choice. This gives you the opportunity to put into practice your marketing skills by developing a strategic and operational marketing plan for real business clients. Through your choice of optional marketing and management modules, you could explore topics such as:

• advanced marketing analytics
• marketing in specialist industries (e.g., fashion, sport)
• key issues and concepts of leadership in organisations

Course structure

The list shown below represents typical modules/components studied and may change from time to time. Read more in our terms and conditions.

Year 1 compulsory modules

Academic and Professional Development for Studies in Marketing (20 credits)

The aim of this module is to give you a smooth transition to university, providing you with a clear understanding of the expectations of learning in higher education and effective skills to approach assessment.

You’ll gain a comprehensive set of practical skills for the marketing professional. In particular, the module will equip you with the knowledge and skills necessary to evaluate the capabilities of the latest AI tools and emerging digital technology (e.g., augmented reality and chatbots) to redefine marketing decisions and strategies. It will explore the long-term transformative power of this new technology and consider how marketing professionals can stay ahead of the curve and harness the full potential of these innovative tools.

Introduction to Marketing (10 credits)

Build a robust foundation of the general principles of marketing, its key concepts and their application in a range of settings. You’ll also develop an understanding of marketing analysis and consequent decision making. Through this module, you’ll learn to put theory into practice, applying the principles of marketing with real case studies and decision-making activities.

Cross-Cultural Consumer Behaviour (20 credits)

Gain an insight into consumer and organisational behaviour from cognitive, social and cultural theoretical perspectives, learning how these consumption theories and principles can be adopted to achieve marketing success. You'll also explore the latest aspects of AI technologies and emerging digital trends to understand their impact on consumer behaviour.

Integrated Marketing Communications (20 credits)

Develop an in-depth understanding of the key principles, components and application of marketing communications in a modern era. You'll gain an insight into the process of planning, creating, managing and measuring integrated marketing communication campaigns. In exploring the strategic coordination of various communication methods – including the latest AI tools, emerging digital technologies and traditional media – the module highlights the importance of delivering a creative and unified message across multiple channels.

Introduction to Marketing Analytics (10 credits)

This module introduces key concepts about the use of basic statistical and analytical techniques within the marketing context. You’ll learn through a combination of lectures, group work, practical (computer-lab) sessions and self-study so you’ll be able to apply these techniques to analyse data in practice.

Year 1 optional modules (selection below indicative of typical options)

Social Media, Content and Influencer Marketing (10 credits)

Build a solid grounding in the fundamental principles of content and influencer marketing in the context of social media. The module adopts a ‘learning-by-doing' approach, where you’ll get the opportunity to apply the theories and concepts to practice.

Creativity and Marketing (10 credits)

Delve into the fundamental concepts of creativity, exploring techniques for generating new ideas. You’ll cover various methods such as brainstorming, mind mapping and lateral thinking to stimulate creative thought. These concepts will be contextualised for marketing through practical exercises and case studies, enabling you to apply creative thinking to real-world marketing scenarios.

Business and Society: Organisation Theory (10 credits)

Explore the relationship between organisations and the broader societal context in which they operate. It introduces key management theories and concepts in organisational studies, examining how organisations are structured, managed and influenced by social, cultural, economic and political factors. Topics include organisational behaviour, decision-making processes and the impact of globalisation and sustainability on business practices.

Starting Your Own Business (10 credits)

This module offers a blended theoretical & practical experience in setting-up and running a business. Its interactive sessions allow you to delve into the issues of creativity, idea generation, opportunity recognition and feasibility analysis, enabling you to understand how to set the foundations of an entrepreneurial business model. Through various activities, you’ll work towards exploring business opportunities, which allowing you to learn about businesses, make decisions about various aspects related to those businesses and be entrepreneurial.

Accounting for Managers (10 credits)

Accounting for Managers is designed to provide an overview and introduction to how accounting information is used to help managers in organisations evaluate financial performance, position and make short-term and long-term decisions. You’ll develop an understanding of key concepts and how to apply fundamental techniques in financial and management accounting.

Year 2 compulsory modules

Marketing Research (20 credits)

Gain an appreciation of the needs for relevant, accurate and timely marketing information to practice marketing. For this purpose, the module introduces the inherent relationship between marketing information and marketing concept. You'll be introduced to marketing information systems (MIS) and the role marketing research plays in an MIS. You'll also cover the marketing research process and build a deep understanding of the various stages of the research process, giving you the knowledge, understanding and skills to carry out a marketing research project.

Building and Managing Brands (10 credits)

This module aims to guide students in the real-world application of the central concepts of branding. You’ll take a ‘learning-by-doing' approach, giving you the opportunity to apply branding theory and concepts in practice. You’ll gain unique insights into critiquing local and global brands, understand how brands operate in an international context – and learn how to develop your own new brand. You’ll be equipped with theoretical knowledge and an understanding of how brand management strategies are used when managing both new and existing brand portfolios. You’ll also explore various aspects of AI technologies and emerging digital trends to build and manage brands.

Digital Marketing and AI (10 credits)

Build an advanced in-depth knowledge of digital marketing theories and practices. You'll get the chance to explore various forms of digital distribution, digital pricing, digital communication and digital products and services. You’ll also study how the underlying academic theories of marketing, business and consumer behaviour relate to the application of digital technologies in the real world. This module will also assess the ethical considerations surrounding AI technologies and how to navigate potential pitfalls and challenges.

Selling and Sales Management (20 credits)

The goal of selling and sales management is to provide you with the knowledge and skills that businesses need to win customers and grow your business. You’ll gain insights into the consultative selling mode to understand the process of selling, discovery of, and alignment with customer’s needs, presentation of solutions, overcoming objections, and gaining agreement. You’ll learn key selling steps and processes to acquire and retain customers and consider the ethical challenges of selling while under pressure to reach sales targets. The module also covers how sales firms recruit, train and manage salespeople in a workplace.

Global Services Marketing (20 credits)

Develop your knowledge of services marketing in a variety of service industries, both in the UK and globally. This module focuses on the fundamental concepts of services marketing, the practical challenges of its implementation, and the crucial role of service quality in enhancing customer experience. The module also explores how the latest AI tools (e.g., chatbot, avatars) can be integrated into service marketing strategies to boost service delivery and ultimately drive business growth.

Year 2 optional modules (selection below indicative of typical options)

Corporate Communications & Public Relations (10 credits)

Get insight and develop basic knowledge of issues, concepts, theories and research in corporate communications and public relations management in a wider strategic and organisational context. You’ll also build the skills to interpret and critically reflect upon research literature and gain insight into practical applications of theory and concepts in this area.

Retail Marketing (10 credits)

This module covers every aspect of retailing. It begins with the question of what is retail and the contribution that the retail industry makes to an economy and a society. It then examines the structure of the retail industry and the varied formats adding to the diversity of the retail sector. Lastly, it looks at the retail environment including internal and external perspectives and the importance of retail strategies and operations, including the importance of multi-channel and staffing in retailing.

From Study to Work (10 credits)

If you’re interested in doing a 12-month work placement or shorter-term internship, this module will equip you with the relevant skills. It’s a practical module where you’ll engage with placement, internship and graduate employers to understand the skills and aptitudes employers look for and to develop the skills necessary to obtain work placements and internships. Note: Finding a placement or internship is not a requirement for passing this module.

How Managers Make Decisions (10 credits)

Decision research has influenced policy worldwide to help people to make better decisions in different applied domains, including finance, health, and sustainability. This module reflects that growing research field on decision making, giving you insight into the thinking processes that underlie your own and others' judgement and decision making, the errors and biases that can arise in thinking and some ways to improve decisions. The module does not assume any prior knowledge and can give insight into decision making that is useful in both personal and professional contexts.

Pathway modules

The pathways available on this course are:  

• Enterprise and Innovation
• Ethics and Sustainability

Enterprise and Innovation pathway

Leading and Managing Small Businesses (10 credits)

This module is suitable for students from any discipline who are interested in learning more about leading and managing small and family businesses. It will provide you with the knowledge and skills to explore growth strategies in the context of small and family businesses. You’ll also build an understanding of your own skills and attributes in leading and managing these businesses.

Entrepreneurship in Theory and Practice (10 credits)

You'll be introduced to the fundamentals of entrepreneurship and small business theory and practice. We'll present a wide-ranging overview of the place of entrepreneurship in academic theory with a focus on how the decision to become an entrepreneur is impacted both by internal and external factors. You’ll gain an understanding of the types and characteristics of small firms, how entrepreneurs approach opportunities and the outcomes of this activity. The module also examines entrepreneurship within the context of larger firms and small firms with an explicit focus on social outcomes.

Managing Innovation in Business (10 credits)

Learn how to demonstrate a comprehensive understanding of innovation, the current practices and management of innovation and apply your learned knowledge to current case studies, presenting evidence to support arguments for different models of change. In doing so, you’ll be able to recognise and understand your own innovative skill set. This module is designed to be accessible for all students, regardless of subject discipline. It supports and encourages you to experiment with, and learn from, innovative action both generally and within your subject discipline.

New Enterprise Planning (20 credits)

This is your opportunity to examine how a new enterprise proposal is developed from the initial idea, by considering the key processes in the development and analysis of new business ideas. This process also enables you to develop and reflect on your own enterprise proposal through this process. Relevant in either a new or existing enterprise context, you will be introduced to the day-to-day activities involved in the development of a new enterprise idea. You’ll also cover elements from the initial idea through to identifying a market, developing a financial plan, conducting market research, pitching and reporting an enterprise proposal.

Ethics and Sustainability pathway

Leadership Ethics (10 credits)

This module looks at practical ethical issues confronting leaders at all levels of seniority, and in ways that apply across all domains of leadership. We'll equip you to recognise, analyse and respond effectively to ethical challenges. You'll learn to see the connections between the practical challenges facing leaders and academic scholarship concerning the nature of leadership, and ethics and ethical reasoning as it relates to leadership and influence.

Sustainability in Business (10 credits)

Explore the background context of sustainability, the core problems and models to better understand sustainability and the opportunity to apply those models. Particular attention will be paid to the sustainability agenda and how it impacts businesses.

Year 3 compulsory modules

Marketing Strategy (20 credits)

Build a comprehensive understanding of theory and concepts of strategic marketing in a global marketplace. You'll learn how to interpret marketing knowledge and analysis to critically evaluate current marketing plans and formulate, implement, and measure the performance of a coherent marketing strategy. We’ve designed this module to give you a critical awareness of the importance of strategically managing the customer relationship process.

International Marketing (10 credits)

Get an insight into how companies achieve global success through the design and implementation of marketing principles, taking into account international similarities and differences to achieve global success. You’ll focus on why and how certain aspects of traditional marketing principles should be designed and implemented to suit global market development.

Customer Relationship Analytics and Management (10 credits)

Learn the knowledge, skills and analytical techniques required to identify key touchpoints in a customer experience and manage customer relationships effectively in a data-driven business environment. This module combines key concepts from marketing strategy, analytics, data science and behavioural marketing to provide you with the essential knowledge and skills necessary to evaluate the capabilities of the latest AI tools in customer segmentation, retention strategies and customer lifetime value (CLV), among others.

Dissertation/Project in Marketing (40 credits)

This project is your chance to apply all your learning throughout the course to explore a self-selected topic. You’ll conduct and report on a small-scale empirical study of a marketing topic and further develop your understanding of research methods.

It’s your opportunity to showcase your disciplinary competence, grasp of relevant marketing issues and your passion for the discipline.

Year 3 optional modules (selection below indicative of typical options)

Marketing Consultancy Project (10 credits)

This module is an exciting opportunity for you to experience life as a professional marketer, working with a client on your project. You’ll address organisational needs by developing a strategic and operational marketing plan for your client. You’ll also gain invaluable insights into the application of theory and practice of marketing consultancy whilst working with a live client to investigate and research a real-life marketing issue.

Advanced Marketing Analytics (10 credits)

Having learnt the basic techniques and principles of marketing analytics in year 1, this module will introduce you to advanced applications of business analytics in practice. These include data management using database engines, generalised linear model (GLM) with embedded variable selection, big data solutions and technologies and advanced models to extract complex non-linear patterns from large amounts of diverse data. The focus will be on the underlying principles, modelling methodologies and implementation using appropriate software packages.

Marketing in Specialist Industries (10 credits)

Develop key understanding and insight into a variety of marketing topics and industries such as entrepreneurial marketing, fashion and luxury marketing, and sports marketing.

Innovation Thinking and Practice (10 credits)

This is an opportunity for students from different disciplinary backgrounds to gain analytical and practical skills, which employers have identified as needed by graduates to make a fast start in their careers and to contribute to innovation and wider internal and client projects. The module will increase your attractiveness to potential employers and enable students to make a faster impact in their careers once employed.

Leadership in Organisations (10 credits)

Explore the key issues and concepts of leadership in organisations. You’ll examine leadership from multiple disciplinary perspectives through exploration of more traditional as well as critical and contemporary approaches. Central themes include organisational and individual leadership, the transition in thinking on leadership, new paradigm models of transformational leadership, charisma, team leadership, culture, ethics and leadership development.

Pathway modules

Enterprise and Innovation pathway

Critical Perspective in Enterprise and Entrepreneurship (20 credits)

Focus on cutting edge topics and practices in the enterprise and entrepreneurship field. You'll develop a critical awareness and understanding of key enterprise and entrepreneurship concepts and how these relate to the real world.

Ethics and Sustainability pathway

Diversity Management (20 credits)

This module gives you the foundations to:

• develop a critical perspective on diversity management by understanding it in varied historical and contemporary contexts
• understand how organisations may practice diversity
• learn to evaluate the function and potential of various diversity initiatives/strategies.

It also further examines the rationale for, backlash against and critique of diversity management.

Business Ethics (20 credits)

Engage with and analyse a range of ethical principles and values, considering how they shape and inform business practice using real-life case studies. As part of this module, we’ll also discuss ethics and the law in the context of business, enabling you to prepare for the legal and ethical challenges that you may face as future business leaders. Note: you don’t need to have prior knowledge of business ethics or corporate social responsibility to take this module.

Learning and teaching

Students will be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of their time will be spent in independent learning, which allows students to develop their skills in research and analysis. Our Virtual Learning Environment will help to support students’ studies: it is a central place where students can find all the information and resources for the School, the course and modules.

Specialist facilities

At Leeds University Business School, students will have access to specialist facilities including state-of-the-art lecture theatres, collaborative learning, behavioural laboratory, and teaching spaces with the latest interactive technology and modern study spaces with dedicated computer clusters

Programme team

On this course, students will be taught by our expert, internationally recognised academics/ researchers in marketing, from lecturers through to professors. Students may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

On this course, you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

Assessment

A variety of assessment methods will be used to help students develop a range of transferable skills that students will need in professional life. Assessment methods are designed to be inclusive and aligned with different learning styles to ensure that students can demonstrate their knowledge and skills in various ways. These methods are likely to include:

• Individual or group coursework—essays, reports, and case study analyses that allow for deeper exploration of topics
• Exams—traditional timed exams to test understanding of core concepts and theories
• Presentations - —individual or group presentations to develop communication and teamwork skills
• Practical projects—real-world business simulations to make strategic decisions in a risk-free environment
• Consultancy projects—working with real businesses to solve actual problems.
• Dissertation—independent research on a topic of interest, allowing students to specialise in areas they are passionate about.

These assessment methods can help students develop skills such as critical thinking, decision-making, communication, and leadership, which are highly valued in the marketplace. Detailed marking criteria and assessment support will be shared with students to ensure transparency. Extra time or alternative support will be offered to students with disabilities or specific learning needs. Student work, when possible, will be marked anonymously to ensure fairness and reduce bias. Constructive feedback will be provided to help students understand their performance and areas for improvement.

Entry requirements

A-level: AAB or international equivalent

GCSE: 5 GCSEs at grade C/4 or higher including Mathematics grade B/5 and English Language grade B/6 or equivalent, or an appropriate English language qualification. If you have a B/6 in GCSE English Literature, we will accept a Grade B/5 or C/4 in GCSE English Language.

Alternative qualification

Read more about UK and Republic of Ireland accepted qualifications or contact the School’s Undergraduate Admissions Team.

Alternative entry

We’re committed to identifying the best possible applicants, regardless of personal circumstances or background.

Access to Leeds is a contextual admissions scheme which accepts applications from individuals who might be from low income households, in the first generation of their immediate family to apply to higher education, or have had their studies disrupted.

Find out more about Access to Leeds and contextual admissions.

Typical Access to Leeds offer

A level: BBB

GCSE: 5 GCSEs at grade C/4 or higher including Mathematics grade B/5 and English Language or English Literature grade C/4

Access to Leeds: Pass

Alternative Entry Scheme for Mature Students

If you are a mature applicant (over 21) and you don’t have the required A Levels or GCSE English and maths qualifications, you can complete our Alternative Entry Scheme (subject to meeting the eligibility criteria for the scheme). As part of this, you may be asked to take tests in English and maths and to write an essay.

Contact the Lifelong Learning Centre for more information. lifelonglearning@leeds.ac.uk

International

We accept a range of international equivalent qualifications. Read more about International Entry Requirements for Leeds University Business School on our Entry Requirements page.

International Foundation Year

International students who do not meet the academic requirements for undergraduate study may be able to study the University of Leeds International Foundation Year. This gives you the opportunity to study on campus, be taught by University of Leeds academics and progress onto a wide range of Leeds undergraduate courses. Find out more about International Foundation Year programmes.

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.

Improve your English
If you're an international student and you don't meet the English language requirements for this programme, you may be able to study our undergraduate pre-sessional English course, to help improve your English language level.

Fees

UK: To be confirmed

International: To be confirmed

Tuition fees for UK undergraduate students starting in 2025/26
The fee for UK undergraduate students is decided by the Government and may vary if policy changes. The fee may increase in future years of your course in line with inflation, and as permitted by law.

Tuition fees for UK undergraduate students starting in 2025/26 will be £9,535.

The tuition fee for the following programmes with an integrated foundation year is £5,760 for the foundation year, and £9,535 for subsequent years of study:
•    Business Studies with Foundation Year BSC
•    Arts and Humanities with Foundation Year BA
•    Interdisciplinary Studies with Preparation for Higher Education BA
•    Social Science (foundation year) BA
 

Tuition fees for international undergraduate students starting in 2025/26
Tuition fees for international students for 2025/26 are available on individual course pages.
 

Tuition fees for a study abroad or work placement year
If you take a study abroad or work placement year, you’ll pay a reduced tuition fee during this period. For more information, see Study abroad and work placement tuition fees and loans.

Read more about paying fees and charges.

There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more on our living costs and budgeting page.

Scholarships and financial support

If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances. There is help for students in the form of loans and non-repayable grants from the University and from the government. Find out more in our Undergraduate funding overview.

Leeds University Business School awards a generous range of scholarships.

Applying

Apply to this course through UCAS. Check the deadline for applications on the UCAS website.

The deadline for international students to apply to Leeds University Business School courses is 30 June.

Courses at Leeds University Business School receive a high volume of applications relative to the places available and this means that we cannot extend an offer to all applicants. We look for enthusiastic and talented students who have the potential to succeed in their studies and contribute to our community and make our offer decisions based on an overall review of your application. This includes predicted or achieved grades as well as the breadth of knowledge demonstrated through qualifications, the personal statement, extra-curricular and work experience, and contextual information.

We aim to make offer decisions as quickly as we can but sometimes we may need to put applications for a course on hold until after the UCAS January deadline. This ensures that we recruit a balanced student population with the greatest potential.

If we put your application on hold for review after the UCAS application deadline, we will let you know. Although in this case you may have to wait a little longer than usual to receive a decision, this does not impact on your other applications and other university offers will not change simply because you are waiting for our offer.

Please see our How to Apply page, under “Application decisions” for details.

International students apply through UCAS in the same way as UK students. Our network of international representatives can help you with your application. If you’re unsure about the application process, contact the admissions team for help.

Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Admissions policy

University of Leeds Admissions Policy 2025

Contact us

Leeds University Business School Course Enquiries Office

Email: lubsugadmissions@leeds.ac.uk
Telephone:

Career opportunities

Marketing is integral to business operations across all sectors and an essential area of expertise – especially in an era dominated by digital transformation and globalisation. That’s why demand for marketing professionals is ever-growing, with diverse and well-compensated career opportunities – both in the UK and globally.

Plus, marketing graduates had the highest level of full-time employment within the business and administrative studies cluster at 70.7% and held third place in the top 10 of all professional jobs held by first-degree graduates (Prospects Luminate report, 2024).

The University of Leeds is the 4th most targeted UK university by graduate recruiters, according to High Fliers’ The Graduate Market in 2024 report, meaning our graduates are highly sought-after.

Where will your Marketing degree take you?

We've designed our marketing degree here at Leeds to address the large demand from employers for graduates skilled in a wide range of marketing roles, including:

• brand manager
• product marketing manager
• social media manager
• marketing assistant and manager
• SEO manager
• marketing analyst
• marketing coordinator
• social media marketer
• export manager
• international marketing manager
• relationship marketing manager

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers. Leeds University Business School is one of the few universities in the UK with a dedicated Employability and Opportunity team. You’ll be supported throughout your studies with one-to-one support, workshops and events from graduate employers, helping you develop the professional skills and experience that top employers are looking for.  

Find out more about the Business School’s Employability and Opportunity support.   

Nurturing Talent Mentor Scheme 

You’ll also have the opportunity to apply for our competitive Nurturing Talent Mentor Scheme, exclusive for Business School students. We’ll connect you with an industry professional who will support you on your career path as you are mentored on a one-to-one basis for one academic year.   

The Careers Service work with a large network of experienced professionals from companies such as Santander, M&S and KPMG, who volunteer as mentors on our Nurturing Talent Mentor Scheme.    

During your time at Leeds, you’ll have full access to the University Careers Service and Centre for Enterprise and Entrepreneurial Studies.  

Study abroad and work placements

Study abroad

Studying abroad is a unique opportunity to explore the world, whilst gaining invaluable skills and experience that could enhance your future employability and career prospects too.

On this course you have the opportunity to apply to spend an additional academic year studying abroad. The University has partnerships with more than 300 universities worldwide and popular destinations for our students include the USA, Canada, Australia, countries in Asia and countries in Europe.

You can also apply to take part in a short-course summer school at one of our overseas partner institutions. A summer school can be taken as part of a three-year degree, or in addition to a study year abroad or year in industry.

Read more about studying abroad.

Once you’ve successfully completed your year abroad, you'll be awarded the ‘international’ variant in your degree title which demonstrates your added experience to future employers. 

International summer school

You can also apply to take part in a short-course summer school at one of our overseas partner institutions. A summer school can be taken as part of a three-year degree, or in addition to a study year abroad or year in industry.

Find out more at the Study Abroad website.

Work Placement

The graduate recruitment market is highly competitive so it’s important that you stand out. An industrial placement could be the opportunity you need to impress potential employers and improve your chances of securing the career you want.

Benefits of a work placement year:

• 100+ organisations to choose from in either the public, private or voluntary sector, both in the UK and overseas
• Build industry contacts within your chosen field
• Our close industry links mean you’ll be in direct contact with potential employers
• Advance your experience and skills by putting the course teachings into practice
• Gain invaluable insight into working as a professional in this industry
• Improve your employability

On this course, you have the option to apply to spend a year in industry working within an organisation in either the public, private or voluntary sector, in the UK or overseas. If you take this option, your degree will be extended to a four-year course with the third year spent on placement. 

Learn more about work placements.

On successful completion of a placement year, you’ll be awarded the ‘industrial’ variant in your degree title to demonstrate your added experience to future employers.

Support to find shorter summer internships and part-time or voluntary work is also available.