Throughout the year you’ll study core modules covering different aspects of marketing, management and communications.
Modules in marketing communications, strategy and consumer behaviour will develop your understanding of the ways brands communicate with their audiences and how key marketing decisions are made.
From there, you’ll explore theories and practices of different types of advertising and examine how organisations plan their media strategies in a changing media landscape. In addition, you’ll gain an insight into important functions of brand management and digital marketing.
Optional modules will give you the chance to shape the programme to suit your interests or career plans.
The course culminates in a final dissertation, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on an academic topic of your choice, or a practice-based dissertation, allowing you to work on a real-world marketing problem.
The list shown below represents typical modules/components studied and may change from time to time. Read more in our Terms and conditions.
<p>Course content will include modules around the following themes:</p><ul><li><p>Global Strategic Marketing and Communications</p></li><li><p>Consumer Behaviour, Advertising and Media Planning</p></li><li><p>Marketing Management, Digital Marketing and Brand Management</p></li><li><p>Marketing Research and Professional Skills</p></li></ul><p>Typically, you will also choose one optional module, allowing you to pursue an area of more specialised study in line with your interests.</p>
Learning and teaching
You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, which allows you to develop your skills in research and analysis.
Our Virtual Learning Environment will help to support your studies: it’s a central place where you can find all the information and resources for the School, your programme and modules.
On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.
Assessment methods emphasise not just knowledge, but essential skills development too. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs.
This diversity enables you to develop a broad range of skills as preparation for professional life.