International Marketing Management MSc

Course overview

A group of students are interacting. They are sitting on sofas next to a large window.

This Masters degree enables you to develop a career in strategic marketing, particularly in the global business environment.

You’ll learn to appreciate modern developments in marketing management theory and practice, exploring essential areas including global marketing, marketing strategy and marketing research.

You’ll also examine key topics such as global and digital services, cross-cultural consumer psychology and global distribution and supply chains.

The course – accredited by the world's leading professional body – has a practical focus, allowing you to develop professional skills through practical assignments and case studies examining genuine business scenarios.

Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. This globally recognised course will provide you with a cross-cultural experience and the skills needed to work in the worldwide business environment.

Course highlights

This course is shaped by the Business School’s Global and Strategic Marketing Research Centre, one of the leading centres of research in marketing in Europe.
This course is highly acclaimed; it was ranked sixth in the UK, 20th in the EU and 24th in the world in the 2024 QS Business Masters ranking (Marketing category).
You will develop cross-cultural thinking and understand how professional marketers operate across the world, helping you stand out in the global job market.
Your learning will be connected to developments in industry through guest speakers who share current trends and valuable real-world insight.
You’ll benefit from opportunities to gain practical, hands-on experience with real organisations through projects and case studies.
On all Masters courses at Leeds University Business School you’ll have an opportunity to apply for a place on a week-long international study tour which will include company visits, guest lectures and networking events, as well as an opportunity to visit local places of interest. Previous study tours have included visits to Berlin, Frankfurt, Milan and Zurich.

Find out more about studying your Masters at Leeds University Business School

Accreditation

Leeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUIS

This Masters degree is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to work towards CIM qualifications during your studies and receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

CIM qualifications are highly sought after by employers, ensuring you are equipped with the best opportunities for a successful marketing career.

The course is also accredited by the Institute of Export and International Trade (IOE&IT), the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade.

Course details

Core modules will develop your understanding of marketing theory and practice with a global focus.

You’ll learn how organisations use marketing research to understand their market, while gaining an awareness of consumer behaviour across cultures.

You’ll explore how this information is turned into practical marketing strategies, with modules focusing on marketing communications, and the challenges of the global marketing environment.

You’ll further develop your knowledge by focusing on international services marketing, considering practical solutions to the problems of global distribution and supply chains. Optional modules enable you to explore specific areas that suit your interests or career plans.

The course culminates in a final dissertation, allowing you to demonstrate the knowledge and skills you’ve gained through detailed analysis of a specific topic.

You’ll have the option to complete a standard research dissertation on an academic topic of your choice, or a practice-based dissertation, allowing you to work on a real-world marketing problem.

Course structure

The list shown below represents typical modules/components studied and may change from time to time. Read more in our terms and conditions.

For more information and a full list of typical modules available on this course, please read International Marketing Management MSc in the course catalogue

Year 1 compulsory modules

Module Name	Credits
Marketing Communications	15
Cross-Cultural Consumer Psychology	15
Research Methods for Marketing	15
Global Marketing	15
Marketing Strategy	15
Global and Digital Services	15
Global Distribution and Supply Chains	15
The Global Marketing Professional	15
Marketing Academic / Applied Dissertation	45

Year 1 optional modules (selection of typical options shown below)

Module Name	Credits
Marketing Analytics	15
Persuasive Writing and Speechmaking	15
Corporate Social Responsibility and Sustainability	15
Brand Management and Corporate Identity	15
Public Relations and Corporate Communications	15
Sales Promotion and Sponsorship	15
Change Management and Communication	15
Social Media Marketing	15
Digital and Interactive Marketing	15

Learning and teaching

You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, which allows you to develop your skills in research and analysis.

Our Virtual Learning Environment will help to support your studies: it’s a central place where you can find all the information and resources for the school, your programme and modules.

On this course, you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs.

This diversity enables you to develop a broad range of skills as preparation for professional life.

Applying

Entry requirements

A bachelor degree with a 2:1 (hons) in any subject. This course is primarily aimed at students with a general business or non-business background; however, we do not restrict entry for those who have previously studied marketing.

International qualifications

We accept a range of international equivalent qualifications.

English language requirements

IELTS 7.0 overall, with no less than 6.5 in any component. For other English qualifications, read English language equivalent qualifications.

Improve your English

International students who do not meet the English language requirements for this programme may be able to study our postgraduate pre-sessional English course, to help improve your English language level.

This pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Marketing (6 weeks) and Language for Business: Marketing (10 weeks).

We also offer online pre-sessionals alongside our on-campus pre-sessionals. Find out more about our six week online pre-sessional.

You can also study pre-sessionals for longer periods – read about our postgraduate pre-sessional English courses.

How to apply

Application deadlines

Applicants are encouraged to apply as early as possible.

International applicants: Thursday 26 June 2025

UK applicants: Friday 15 August 2025

Documents and information you’ll need

a copy of your degree certificate and transcript, or a partial transcript if you’re still studying
contact details for two academic references
a personal statement
an up-to-date CV
your approved English Language test* (if applicable)
a letter of sponsorship, if you need one.

* Applicants who have not yet completed an approved English language test may apply for a Masters course prior to taking a test.

Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Admissions policy

University of Leeds Admissions Policy 2025

This course is taught by

Leeds University Business School

Contact us

Postgraduate Admissions Office

Email: masters@lubs.leeds.ac.uk
Telephone:

Fees

UK: £15,750 (Total)

International: £32,000 (Total)

Read more about paying fees and charges.

For fees information for international taught postgraduate students, read Masters fees.

Additional cost information

There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more on our living costs and budgeting page.

Scholarships and financial support

We’re offering up to 50 Business School Excellence Scholarships to UK and International students starting one of our Masters courses in 2025. These scholarships offer a 50% fee reduction and will be awarded to particularly deserving applicants who demonstrate excellent academic, professional and personal achievements.

You do not have to submit a separate application for our Excellence Scholarships - you will be automatically considered when your course application is reviewed.

International Excellence Scholarships (International applicants)

Masters Excellence Scholarships (UK applicants)

Career opportunities

From day one, we encourage you to think beyond your time at Leeds and reflect on a meaningful career. This Masters degree will prepare you for a career in marketing management within an international or domestic environment. You’ll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations.

You’ll be able to pursue a career in many areas of marketing, including global marketing, marketing research, advertising and public relations, marketing consultancy, social media marketing, digital and interactive marketing, or supply chain management.

Recent graduates have gone on to high-profile positions, including Associate Director of The Wall Street Journal, Vice President at Harley Davidson, Global Associate Marketing Director at Wella, Senior Analyst at Deloitte India, Head of Marketing and Communications at Time International, Senior Insights and Analysis Executive at MEC Media Planning Agency, and Head of European PR at Task Rabbit.

Graduates who aspire to a research or academic career will also be prepared for a research degree in marketing.

Careers support

Professional Development support will be provided as part of this course to help you achieve your career ambitions.

You’ll also benefit from the University’s Careers Service, where you can access range of support to help you plan your career and make well-informed decisions, even after you graduate.

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