International Marketing Management MSc

This Masters degree offers the perfect opportunity to develop a career in strategic marketing, particularly in the global business environment.

You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including global marketing, marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global distribution and supply chains.

The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios.

Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You’ll gain cross-cultural experience and an understanding of the skills required to work in the global environment.

Course highlights

• This course is shaped by the Business School’s Global and Strategic Marketing Research Centre, one of the leading centres of research in marketing in Europe.

• Develop cross-cultural thinking and understand how professional marketers operate across the world, helping you stand out in the global job market.

• Your learning will be connected to developments in industry through guest speakers who share current trends and valuable real-world insight.

• You’ll benefit from opportunities to gain practical, hands-on experience with real organisations through organisational research projects, company marketing projects, and marketing consultancy projects.

Find out more about studying your Masters at Leeds University Business School

Accreditation

This Masters degree is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to work towards CIM qualifications during your studies and receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

CIM qualifications are highly sought after by employers, ensuring you are equipped with the best opportunities for a successful marketing career.

The course is also accredited by the Institute of Export and International Trade (IOE&IT), the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade.

Core modules will develop your understanding of marketing theory and practice with a global focus.

You’ll learn how organisations use marketing research to understand their market, alongside gaining an awareness of consumer behaviour across cultures. You’ll then examine how this information is turned into practical marketing strategies, with modules focusing on marketing communications and marketing strategy as well as the challenges in the global marketing environment.

From there, you’ll develop your knowledge by focusing on international services marketing and consider practical solutions to the problems of global distribution and supply chains. Optional modules will give you the chance to explore areas that suit your interests or career plans.

The course culminates in a final dissertation, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on an academic topic of your choice, or a practice-based dissertation, allowing you to work on a real-world marketing problem.

Course structure

The list shown below represents typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

<p>Course content will include modules around the following themes: </p><ul><li><p>Global Marketing, Marketing Strategy, and Internationalization </p></li><li><p>International Consumer Behaviour and Cross-cultural Consumer Psychology </p></li><li><p>Management of Global Supply Chains and International Services </p></li><li><p>Marketing Research and Professional Skills </p></li></ul><p>Typically, you will also choose one optional module allowing you to pursue an area of more specialised study in line with your interests. Optional modules may include digital marketing, social media marketing, corporate social responsibility, and marketing analytics. </p>

Learning and teaching

You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, which allows you to develop your skills in research and analysis.

Our Virtual Learning Environment will help to support your studies: it’s a central place where you can find all the information and resources for the School, your programme and modules.

On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs.

This diversity enables you to develop a broad range of skills as preparation for professional life.

Entry requirements

A bachelor degree with a 2:1 (hons) in any subject. This course is primarily aimed at students with a general business or non-business background; however, we do not restrict entry for those who have previously studied marketing.

International qualifications

We accept a range of international equivalent qualifications.

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.

Improve your English

If you're an international student and you don't meet the English language requirements for this programme, you may be able to study our postgraduate pre-sessional English course, to help improve your English language level.

This pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Marketing (6 weeks) and Language for Business: Marketing (10 weeks).

We also offer online pre-sessionals alongside our on-campus pre-sessionals. You could study a part-time online course starting in January, or a full-time course in summer. Find out more about online pre-sessionals.

You can also study pre-sessionals for longer periods – read about our postgraduate pre-sessional English courses.

How to apply

Application deadline:

We operate a staged admissions process for this course with selection deadlines throughout the year.

If you do not receive an offer in a particular round, you will either be notified that your application has been unsuccessful, or we will carry your application forward to be considered in the next round.

Please see our How to Apply page for full details and the application deadlines for each stage.

Apply

Documents and information you’ll need

• A copy of your degree certificate and transcript, or a partial transcript if you’re still studying
• Two academic references
• A personal statement
• An up-to-date CV
• Your approved English Language test* (if applicable)
• A letter of sponsorship, if you need one.

* Applicants who have not yet completed an approved English language test may apply for a Masters course prior to taking a test.

Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Admissions policy

University of Leeds Taught Admissions Policy 2023

Fees

• UK: £14,000 (total)
• International: £27,500 (total)

Read more about paying fees and charges.

For fees information for international taught postgraduate students, read Masters fees.

Additional cost information

There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more about additional costs.

Scholarships and financial support

We’re offering 50 Business School Excellence Scholarships to UK and International students starting one of our Masters courses in 2023. These scholarships offer a 50% fee reduction and will be awarded to particularly deserving applicants who demonstrate excellent academic, professional and personal achievements.

You do not have to submit a separate application for our Excellence Scholarships - you will be automatically considered when your course application is reviewed.

International Excellence Scholarships (International applicants)

Masters Excellence Scholarships (UK applicants)

Read more about Masters Funding and Scholarships

This Masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. You’ll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business.

You’ll be able to pursue a career in many areas of marketing including global marketing, export marketing, marketing research, marketing communications including advertising and public relations, marketing consultancy, services marketing, social media marketing, digital and interactive marketing, or supply chain management.

Recent graduates have gone on to positions such as: Associate Director of The Wall Street Journal; Vice President at Harley Davidson; Senior Analyst at Deloitte India; Head of Marketing and Communications at Time International; Senior Insights and Analysis Executive at MEC Media Planning Agency, and Head of European PR at Task Rabbit.

Graduates who aspire to a research or academic career will also be prepared for a research degree in marketing.

Careers support

As part of this course, our dedicated Professional Development Tutor will provide tailored academic and careers support to help you achieve your career ambitions.

You can expect expert advice and guidance on your career choices, help in identifying and applying for jobs, support to boost your employability, as well as one-to-one coaching on developing the professional skills you will need to start a successful career, and how to evidence these to prospective employers.

You’ll also benefit from the University’s award-winning Careers Centre, where you can access range of support to help you plan your career and make well-informed decisions, even after you graduate.

Read more about our careers and professional development support.