Core modules will develop your understanding of marketing theory and practice with a global focus.
You’ll learn how organisations use marketing research to understand their market, alongside gaining an awareness of consumer behaviour across cultures. You’ll then examine how this information is turned into practical marketing strategies, with modules focusing on marketing communications and marketing strategy as well as the challenges in the global marketing environment.
From there, you’ll develop your knowledge by focusing on international services marketing and consider practical solutions to the problems of global distribution and supply chains. Optional modules will give you the chance to explore areas that suit your interests or career plans.
The course culminates in a final dissertation, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on an academic topic of your choice, or a practice-based dissertation, allowing you to work on a real-world marketing problem.
The list shown below represents typical modules/components studied and may change from time to time. Read more in our Terms and conditions.
<p>Course content will include modules around the following themes: </p><ul><li><p>Global Marketing, Marketing Strategy, and Internationalization </p></li><li><p>International Consumer Behaviour and Cross-cultural Consumer Psychology </p></li><li><p>Management of Global Supply Chains and International Services </p></li><li><p>Marketing Research and Professional Skills </p></li></ul><p>Typically, you will also choose one optional module allowing you to pursue an area of more specialised study in line with your interests. Optional modules may include digital marketing, social media marketing, corporate social responsibility, and marketing analytics. </p>
Learning and teaching
You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, which allows you to develop your skills in research and analysis.
Our Virtual Learning Environment will help to support your studies: it’s a central place where you can find all the information and resources for the School, your programme and modules.
On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.
Assessment methods emphasise not just knowledge, but essential skills development too. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs.
This diversity enables you to develop a broad range of skills as preparation for professional life.