International Fashion Marketing and Design Management MA

Year of entry

Study 100% online when and where it suits you

Find out more about the benefits of studying your degree online to advance your career prospects. Learn more

Start dates
September 2023
November 2023
January 2024
March 2024
May 2024
Delivery type
Online exclusive
24 months part time
Entry requirements
A First or 2.1 (hons) bachelor degree in any subject.
Full entry requirements
English language requirements
IELTS 6.5 overall, with no less than 6.0 in any component
Online learning fees
See fees section below

Course overview

person holding a laptop looking at the camera with fashion clothes rail behind

Our unique programme is one of the very few online fashion management courses that integrates the two areas of fashion marketing and design management, drawing on expertise from leading academics at Leeds School of Design.

In this course, you’ll develop a range of research, cognitive, creative, and intellectual skills together with techniques specific to fashion management on a global scale for a successful career in fashion. If you understand the importance and complexities of the global fashion industry, this course gives you the skills and knowledge to progress your creative abilities and drive innovative fashion business ideas.

From specialist modules in Social Media Marketing and Communication, and Design Management through to Case Studies in Global Fashion and Sustainability, you’ll be well equipped to create or manage sustainable fashion brands and lead the future of fashion.

You can choose to complete the fashion Masters online in a minimum of two years or up to a maximum of four years. By the time you’ve graduated, you’ll be well placed to enter a wide range of exciting careers in digital fashion marketing and design management, from starting your own fashion brand to becoming an international fashion brand manager, marketer, design manager and more.

The University of Leeds

We are one of the top 100 universities in the world and ranked in the top 15 in the UK (QS World University Rankings, 2023) with a global reputation for excellence in research and teaching.

Through links with various industry partners worldwide, we provide you with a strong combination of higher education and careers support. Our team of high-profile academics create an exceptional study experience guided by industry-leading knowledge and research.

Learn from academic excellence

Our online International Fashion Marketing and Design Management MA is delivered by academics from Leeds School of Design. We’re an interdisciplinary school bringing together expertise from a range of design and technology specialisms, ranked 8th in the UK for Art and Design (Complete University Guide, 2023).

The School is particularly renowned for its robust research in a wide range of fields and is organised into the following key groups which our staff and postgraduate researchers are members of:

  • Art practice as research
  • Colour technology
  • Design history and material culture
  • Experience design
  • Fashion Marketing and Management
  • Textile and fashion design
  • Textile technology
  • Visual communication.

Our research collaborations

Creative thinking and fashion innovation are at the heart of both our teaching and research as we aim to develop new design ideas and provide solutions to issues faced in sustainability, the fashion industry and our society. Our academic staff are also involved with several collaborative research centres including: Clothworkers’ Centre for Textile Materials Innovation for Healthcare, LAND2, and water@leeds with the goal of bringing the highest tangible impact to society in four themes of culture, economy, environment, and health.

Related links

Course details

Four women examining a brown garment

About our International Fashion Masters

Our distance learning fashion Masters will begin with a two-week online induction designed to prepare you for online learning at the University of Leeds. It will introduce the study skills you will need to successfully complete your degree and access some of the top international fashion jobs.

Delivered online, the course offers a flexible schedule of modules which are designed for working professionals looking to develop a successful career in fashion management. The full MA fashion course consists of three compulsory modules, six optional modules and a research project.

You can take the course at your own pace and adapt your studies to fit around your work and life commitments. To give you flexibility, it is possible to pause your studies and take them up again at a later point.

The modules cover a variety of subject areas such as Social Media Marketing and Communication where you’ll learn how to use data to facilitate managerial decisions in fashion marketing, and Design Management where you’ll explore design auditing and value typology across a variety of phases in the fashion value chain.

On finishing studying the nine 15-credit taught modules you then complete a 45-credit research project module over 24 weeks. This has been designed to be flexible, enabling you to apply your newly acquired skills and knowledge to:

  • Explore a specific issue/concept in the subject area of International Fashion Marketing and Design Management in depth.
  • Address a specific work-related business challenge relevant to your fashion employer or your areas of interest. 

Course structure

The list shown below represents typical modules/components studied and may change from time to time. Read more in our terms and conditions.

For more information and a full list of typical modules available on this course, please read International Fashion Marketing and Design Management MA in the course catalogue

Year 1 compulsory modules

Module Name Credits
International Fashion Marketing and Creative Brand Management 15
Case Studies in Global Fashion and Sustainability 15
Strategic Digital Marketing for Fashion 15

Year 1 optional modules (selection of typical options shown below)

Module Name Credits
Strategic International Fashion Marketing and Brand Management 15
Innovation and Portfolio Management in International Fashion 15
Social Media Marketing and Communication 15
Research Project Foundation: Research Methods and Data Analysis 15
Design Management 15
Internationalisation across the Fashion Industry Value Chain 15

Year 2 compulsory modules

Module Name Credits
Research Project 45

Year 2 optional modules (selection of typical options shown below)

Module Name Credits
Strategic International Fashion Marketing and Brand Management 15
Innovation and Portfolio Management in International Fashion 15
Social Media Marketing and Communication 15
Research Project Foundation: Research Methods and Data Analysis 15
Design Management 15
Internationalisation across the Fashion Industry Value Chain 15

Learning and teaching

Studying online

Push the boundaries of fashion anytime, anywhere with this online learning fashion management Masters. Each week you will study through live face-to-face sessions with our module tutors in a mixture of structured and open-ended learning techniques.

We recognise that professionals have busy lives, so with a 100% online delivery mode, you can manage your learning around your busy personal commitments and full-time employment, without the need to disrupt your life. You will study with a world-leading UK institution without the additional overseas cost of living. We will also provide many tools, including study planners, to help you track your progress and better manage your time


Your learning will be delivered by Leeds online via our award-winning virtual learning environment, Minerva. Minerva can be accessed on different devices, whenever and wherever it suits you. The platform has been designed by a team of experts to ensure your online learning experience is of the highest quality and prepares you for success, both academically and professionally.

Watch our preview of Minerva

You’ll have access to:

  • The Pathways to Success induction course designed for online learning students.
  • In-course communication tools, such as discussion forums and announcements, to facilitate collaboration with peers and module tutors across the globe with ease.
  • Webinars to engage in real time with module tutors and peers to learn about a range of contemporary subject areas.
  • Online advice and support services for Minerva.
  • Tools to help self-monitor progress.
  • You will also be able to submit assessments and receive feedback from module tutors during their office working hours.

We recommend a high-speed broadband internet connection with a minimum speed of 1.5 Mbps. You will need regular access to a desktop computer, tablet, or laptop, with a webcam. You will also need the ability to view PDF documents and work in Microsoft Office (software provided).

On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.


Assessment methods will emphasise not just knowledge, but essential skills development too. These will vary from module to module, with examples including:

  • Individual projects.
  • Group discussions and assignments to build on your real-world experience.
  • Live and pre-recorded student presentations of case studies and pitches.
  • Portfolios demonstrating creative strategies and case studies.
  • Literature reviews, using extensive online resources via the library.
  • Reflective logs.
  • Essays and written reports.
  • Multiple choice exams (these typically count for just 5% of the total summative assessment of the taught modules but are often used as formative feedback to check on your learning). We do not use traditional exams as our experience has indicated that these are not suitable for online learning students.


Entry requirements

  • A First or 2.1 (hons) Bachelor degree in any subject. 
  • If you hold a 2.2 (hons) Bachelor degree in any subject, or professional qualifications equivalent to Bachelor with Honours/Masters we’ll consider your application for the MA course if you have at least three years of relevant work experience in a professional environment.
  • If you hold professional qualifications or Higher Education qualifications equivalent to Level 5, we’ll consider your application for the MA course if you have at least five years of relevant work experience in a professional environment.
  • All applicants will need to have GCSE English language at grade C or above, or an appropriate English language qualification.

Non-standard entry requirements

  • Professionally qualified candidates who do not meet the formal qualifications will also be considered but assessed individually.
  • We accept a range of international equivalent qualifications. For information, please contact our Enrolment Advisors at: 

Applying from China

Due to the large numbers of applications we receive, we’re only able to offer places to applicants who have attended selected Chinese institutions. With regret, any applications we receive from applicants awarded a qualification in China from an institution that isn’t on this list will be rejected.

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.

How to apply

Man using his laptop in a fashion studio

Register to apply

Begin your application today

Applications for this degree programme are handled by our Enrolment Advisors. Please contact them to find out more about the programme and to start the online application process. Email:

All suitably qualified candidates will be interviewed by telephone or online as part of the selection process. A personal statement will also be required.


The Digital Education Service requires all applicants to provide proof of their identity at the point of application. Accepted forms of ID are:

  • Passport photo page
  • Driving licence
  • National identity card


  • September 2023 start: 15 August 2023
  • November 2023 start: 10 October 2023
  • January 2024 start: 5 December 2023
  • March 2024 start: 6 February 2024
  • May 2024 start: 9 April 2024


Contact us

Enrolment Advisor team

Telephone: +44 (0)113 341 1262


Woman in fashion studio with a tape measure draped loosely around her neckAssociated fees for International Fashion Marketing and Design Management

The following fees apply to those starting their course between May 2023 – 31 August 2024.

  • UK/EU and International: £15,000

The fee is composed of (which can be paid on a module-by-module basis*):

  • nine taught modules (15 credits each): £1,415 per module
  • research project module fee (45 credits): £2,265

*If you are receiving a student loan or your fees are being paid directly to the University of Leeds by your employer or sponsor you will not be able to pay on a module-by-module basis. Please check with our Enrolment Advisors.

Additional cost information

There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more on our living costs and budgeting page.

Scholarships and financial support


Graduates of the University of Leeds (or an affiliated institution) are entitled to a 10% bursary towards tuition fees. Find out more about eligibility and how to apply.

UK students may be able to apply for a UK government-backed loan of up to £11,836 and there may be specific terms and conditions for online courses. Applications should be made through the Student Loans Company.

Career opportunities

Man presenting to a group of women in a fashion studio, pointing to a necklace of dark blue dress on a mannequin

Careers in fashion management

Whether you are looking at how to start a fashion brand or how to lead an existing one, upon completion of the course you’ll be well placed to enter a range of careers in fashion management including:

  • Creative Design Manager.
  • Fashion Brand Manager.
  • Fashion Textile Manager.
  • Fashion E-commerce Manager.
  • Fashion Marketing Manager.
  • International Fashion Manager.

Learn more about the top careers in fashion management.

Support from an employability lead

Leeds School of Design has an employability lead for postgraduate taught courses, and as an online student you’ll benefit from:  

  • A range of events on careers and employability run throughout the year that include CV preparation and fashion job applications.  
  • Alumni focused events with recent and past graduates talking about their career journeys.
  • Career networking opportunities through industry related events such as:
    • Fashion Forum, a bi-weekly event that invites industry experts from around the globe to impart their knowledge, tips, and experience.
    • LinkedIn groups set up to encourage sharing ideas, discussion with peers and networking. 

We are committed to supporting you to get the most out of your postgraduate study so that you graduate with excellent career prospects in fashion management. Our career support will help you in both approaching companies and throughout the application process.  

The University of Leeds Career Service

As a Leeds student, you will also have access to extensive online resources from the University of Leeds Careers Service’s including:

  • Access to a database of employer events.
  • Career planning guidance.
  • CV writing tips.
  • Fashion job application support.
  • Key interview skills advice.
  • Tailored one-to-one support via an e-Guidance service which can provide advice by appointment via telephone, or virtual meeting.

Request further information

International telephone input

Sign up for more information

Interested in studying our online International Fashion Marketing and Design Management course? Fill out the form below to receive more specialist course information from our Advisors.

(All fields marked with * are required)

Calls may be recorded for quality and training purposes.