(Full time) 2021 start
Graphic and Communication Design BA

Coronavirus information for applicants and offer holders
We hope that by the time you’re ready to start your studies with us the situation with COVID-19 will have eased. However, please be aware, we will continue to review our courses and other elements of the student experience in response to COVID-19 and we may need to adapt our provision to ensure students remain safe. For the most up-to-date information on COVID-19, regularly visit our website, which we will continue to update as the situation changes www.leeds.ac.uk/covid19faqs
Overview
This degree will allow you to gain practical experience and develop graphic design skills through working on variety of briefs aimed at different audiences. You’ll gain working knowledge of graphic design processes, from primary research to developing and implementing ideas and evaluating the finished design. You’ll also develop key academic skills, gaining a contextual understanding of the cultural, historical and technological influences that have shaped design and visual communication.
Independent projects will give you the chance to enhance your research, planning and visual communication skills which are highly regarded by employers. Our range of optional modules will allow you to tailor your course to suit your interests. You could choose to focus on typography, information design, digital media, photography and other areas of graphic and communication design.
Specialist facilities and support
The School of Design offers excellent facilities and technical support for developing your creative skills. We have dedicated practice studios, workshops and specialist facilities: 3D Art & Design Studio; 2D Art & Design studios; Fashion Design studios; Knit and Weave studio; Graphic and Visual Communication studio; Photography and Film studio; Digital print studio; Laser cut studio; traditional printing studio; Design workshop; 3D workshop with 3D printing; computer clusters.
The School also provides a range of other support to enhance the student experience and prepare students for the workplace: essential learning materials; essential studio and workshop materials; dedicated software (Adobe CC; PointCarre, Solid Works, Cinema 4D, Lectra, etc.); cameras and video recorder on loan; free entry to Inside/Out lecture series; compulsory field trips part of assessment; part of curriculum subscriptions (e.g. LSN, Special journals and periodicals); costs of Degree Show (infrastructure, course catalogue and exhibition set-up); external promotion (e.g. New Designer, AD&D, Graduate Fashion Week); Yorkshire Fashion Archive and Membership to the ASBCI (Fashion Design and Fashion Marketing students); Visiting Speakers, who are well known figures from industry or other institutions around the world.
Course content
In your first year you’ll build your understanding of studio practice and the design process through project work, as you explore different aspects of graphic and communication design. You’ll improve your creative IT skills, and build on your visual research skills. At the same time, core modules will introduce you to the fundamentals of digital imaging, visual culture and the historical and theoretical approaches to design.
Once you’ve developed this base of knowledge and skills, you’ll be able to choose a specialist area to focus your studies in throughout your second year this could be in graphic design and advertising, or animation and interactive media. You’ll also explore colour, advanced design theory and marketing while building your awareness of professional standards.
Your final year is more industry-focused, and you’ll spend much of your time on an independent project to present at your final degree show. You’ll also apply the research and critical skills you’ve gained through your academic studies to a dissertation on a topic of your choice.
Course structure
The list shown below represents typical modules/components studied and may change from time to time. Read more in our Terms and conditions.
Modules
Year 1
Compulsory modules
- Fundamentals of Imaging 20 credits
- Design History, Design Futures 20 credits
- Type and Image 30 credits
- The Graphic Design Process 30 credits
Optional modules (selection of typical options shown below)
- Introduction to Photography (Digital) 10 credits
- Patterns and Culture 10 credits
- Colour and the Design Process 10 credits
- Fashion Brand Analysis 10 credits
- Drawing 1A 10 credits
- Drawing 1B 10 credits
- Technologies for Art and Design 10 credits
Year 2
Compulsory modules
- Research Methods 20 credits
- Marketing Creativity and Innovation 20 credits
- Design Application: Print and Screen 20 credits
- Graphic and Communication Design: Professional Practice 30 credits
Optional modules (selection of typical options shown below)
- New Materialism: Science and Technology Meet Art, Craft and Design 10 credits
- Introduction to Contemporary Moving Image Production 20 credits
- Illustration 10 credits
- Photography (Digital) 10 credits
- Eco-Design: Understanding Design's Role in Global Ecology 10 credits
- Design Theory 10 credits
- Principles of Typography 10 credits
Year 3
Compulsory modules
- Independent Study Dissertation 40 credits
- Graphic and Communication Media C 20 credits
- Independent Project 40 credits
Optional modules (selection of typical options shown below)
- Landscape, Place and Environment in Contemporary Art 20 credits
- Fashion Styling and Photography 20 credits
- Collaborative Marketing and Promotion 20 credits
- Information Design 20 credits
- Brand Communications 20 credits
- Contemporary Advertising 20 credits
Discovery modules
Throughout your degree you will benefit from a range of opportunities to expand your intellectual horizons outside or within your subject area.
This course gives you the opportunity to choose from a range of discovery modules. They’re a great way to tailor your study around your interests or career aspirations and help you stand out from the crowd when you graduate. Find out more about discovery modules on our Broadening webpages.
Learning and teaching
This degree covers a range of different approaches and disciplines. As a result, you’ll benefit from varied teaching and learning styles. Lectures, seminars and tutorials are among the most common – particularly in more theory-based modules – and you’ll also have one-to-one contact with tutors in studios and workshops.
However, independent study is at the heart of this degree: it builds research and critical skills, but it also gives you the chance to develop your individual voice as a designer.
On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.
Assessment
Practical work is assessed using visual presentations and portfolios, or you may have to submit practical log books or collections of design work. Written exams, essays and other written responses to assignment briefs may also be part of the mix, depending on the modules you choose.
Entry requirements, fees and applying
Entry requirements
A-level: ABB including art/design subject or media. Excluding General Studies and Critical Thinking
If you don’t have an art or design-related subject but you are taking Media Studies A-level, we may also consider your application based on a high grade at GCSE in Art/Design and a portfolio of images of recent and relevant work.
GCSE: 5/6 A-C (or 4+) including English.
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Access to HE Diploma
Pass diploma with 60 credits overall, including at least 45 credits at level 3, of which 30 credits must be at Distinction and 15 credits at Merit or higher. An interview and a piece of written work may be required.
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BTEC
DDM in art/design.
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Cambridge Pre-U
M1, M1, M2 including M1 art/design or media.
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International Baccalaureate
34 points overall with 16 at Higher Level including 5 in Visual Arts and 4 in English.
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Irish Highers (Leaving Certificate)
H2, H2, H2, H3, H3, H3 including art/design or media.
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Scottish Highers / Advanced Highers
BB in Advanced Highers and AABBB in Highers OR B in Advanced Highers and AAABB in Highers OR AABBBB in Highers.
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Other Qualifications
Art Foundation course: Whilst we welcome students who have completed an Art Foundation course, this is not a requirement for entry and doesn’t usually count towards entry requirements,In exceptional cases, we may make you an offer conditional on achieving an Art Foundation qualification: we may consider your application if you’re taking a validated Art Foundation course and have ABB or above at A-level not including Art or Design.
Read more about UK and Republic of Ireland accepted qualifications or contact the Schools Undergraduate Admissions Team.
Alternative entry
Were committed to identifying the best possible applicants, regardless of personal circumstances or background.
Access to Leeds is an alternative admissions scheme which accepts applications from individuals who might be from low income households, in the first generation of their immediate family to apply to higher education, or have had their studies disrupted.
Find out more about Access to Leeds and alternative admissions.
Typical Access to Leeds offer: BBC at A Level and pass Access to Leeds.
International
We accept a range of international equivalent qualifications. For more information, contact the School of Design Undergraduate Admissions team.
International Foundation Year
International students who do not meet the academic requirements for undergraduate study may be able to study the University of Leeds International Foundation Year. This gives you the opportunity to study on campus, be taught by University of Leeds academics and progress onto a wide range of Leeds undergraduate courses. Find out more about International Foundation Year programmes.
English language requirements
IELTS 6.0 overall, with no less than 5.5 in any component. For other English qualifications, read English language equivalent qualifications.
Improve your English
If you're an international student and you don't meet the English language requirements for this programme, you may be able to study our undergraduate pre-sessional English course, to help improve your English language level.
How to apply
Apply to this course through UCAS. The institution code for the University of Leeds is L23. Check the deadline for applications on the UCAS website.
Documents and information you’ll need
If you don’t have an A-level in a related art or design subject, you’ll need to submit a portfolio of recent and relevant art/design work. Please email at least six images of recent work to texug@leeds.ac.uk at the time of your application to UCAS – the email subject line should include your name and UCAS ID number.
International students apply through UCAS in the same way as UK/EU students. Our network of international representatives can help you with your application. If you’re unsure about the application process, contact the admissions team for help.
Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.
Admissions policy
Faculty of Arts, Humanities and Cultures Undergraduate Admissions Policy 2021
Fees
UK: See fees section below
International: £21,500 (per year)
UK undergraduate tuition fees for 2021 entry
For UK full-time students starting in 2021, the fee for 2021/22 will be £9,250.
The fee may increase in future years of your course in line with inflation, and as permitted by law. Fees for UK undergraduate students are decided by the UK government and may vary if policy changes.
EU students starting in 2021/22
EU students starting their course in the 2021/22 academic year or later will now be classed as international students and so will need to pay the international student tuition fee.
UK undergraduate tuition fees for 2022 entry
Tuition fees for UK full-time undergraduate students starting in 2022/23 have not yet been confirmed by the UK government. In other years, the government has confirmed fee levels in the summer. When the fee is confirmed we will publish an update on all course pages.
Tuition fees for new international students for 2022 entry
Tuition fees for international students are published on each individual course page. These are usually published a year in advance, so 2022 course fees should be available from September 2021.
Tuition fees for a study abroad or work placement year
If you take a study abroad or work placement year, you’ll pay a reduced tuition fee during this period. For more information, see Study abroad and work placement tuition fees and loans.
Read more about paying fees and charges.
Brexit
Visit our Brexit page for the latest information on the effect of the UK's exit from the EU on current students and applicants to the University.
Additional cost information
<p>There are additional costs of study that students need to cover. We estimate that these additional costs could be as described below, but this amount may vary depending on how you decide to respond to university briefs and the range of materials and techniques you decide to adopt.</p><p><strong>Equipment and material costs</strong></p><p>Students need to cover the cost of printing their work during the course, including specialist print workshop costs. Students also need to cover costs of copying and supplying their own basic materials (e.g. pens, pencils, cutting tools, paper, ruler, etc.) and more course specific materials (e.g. sketchbooks, specialist papers, specialist fabrics, sculpting materials, specialist tools, etc.), as well as print portfolios.</p><p>The approximate cost of these items in recent years has been:</p><p>• Level 1 – £50 - £150<br />• Level 2 – £50 - £200<br />• Level 3 – £100 - £300</p><p><strong>Computers and digital equipment</strong></p><p>To ensure you can make the most of your studies at Leeds, you’ll need to make sure your laptop <a href="http://ahc.leeds.ac.uk/design-undergraduate/doc/computer-system-requirements">meets the system requirements for your course</a>.</p><p>Our course requires the development of work using Adobe Creative and other relevant software. We also use a blended learning model where you’ll need to access course materials and video conference using a computer or mobile device (e.g. laptop, tablet, smartphone). Costs for a laptop will vary depending on the exact specification. You should expect to pay between £500 - £2,500. You might also consider bying an external drive to back-up your work on a regular basis, which may incur another additional £50 - £150. Alternatively you can choose to store your work using cloud storage or your personal M:Drive, provided by the University.</p><p>If you’re buying a new laptop for your studies, then we recommend that you wait until you’re registered as a student so that you take advantage of discounts given to university students (e.g. Apple, Adobe Creative, etc.). Delaying purchasing also allows you to find out from your programme leader what you need and what you do not need. Depending on your circumstances you can benefit from a <a href="https://ses.leeds.ac.uk/info/22168/student_support-related_policies/1244/laptop_loans_for_students">laptop loan</a> or further support from our <a href="https://students.leeds.ac.uk/info/10231/leeds_hardship_fund">hardship fund</a>.</p><p>You’ll also have access to further digital equipment in our studios and using our loan scheme. But, you may decide to purchase your own equipment (from Year 1 or as your studies progress) which will result in additional costs. Examples are: Drawing tablet (£50 - £500); Digital camera (£200 - £1500); etc.</p><p><strong>Study and field trips</strong></p><p>The School of Design pays for all compulsory field trips that are part of the curriculum and/or assessment. There may also be opportunity for optional study trips and the need for individual field-based projects / trips. Costs will depend on the project / courses undertaken, and on the nature and location of each trip, and can therefore range between £100 and £750.</p><p><strong>Degree show, extra exhibitions, and competitions costs</strong></p><p>Your Degree Show will require extra production costs, which will vary according to individual projects. If you’re given the opportunity to showcase your work outside the School of Design, this will require additional production costs, as well as travelling, accommodation and subsistence costs.</p><p>You might also have opportunities to submit to competitions and may want to subscribe to online networks, which may cost up to an additional £100 per year.</p><p><strong>Reading materials</strong></p><p>You’ll have access to a good supply of books, academic journals, periodicals, etc., that are available in the University libraries. You’ll also have online access to an extensive range of reading resources. You might decide, however, to purchase required books that are recommended on your course.</p>There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more about additional costs
Financial support
If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances. There is help for students in the form of loans and non-repayable grants from the University and from the government. Find out more in our Undergraduate funding overview.
Career opportunities
On completing this course, you’ll have strong visual and critical awareness, as well as a commercial understanding of advertising and fast-changing markets. You’ll have developed research and critical skills that make you an independent thinker, reflecting critically on the information you have and then drawing your own conclusions. All of these qualities are highly valued by employers in a range of industries.
Graduates have gone into careers in a number of different fields. Many continue with their professional practice – our graduates have gone to work for companies like Saatchi + Saatchi, FutureBrand, Exposure, Spiekermann Partners, Zitromat, McCann-Erikson, Smoke & Mirrors, Show Media, Elle Magazine, BBYO, SSY, Allgood, Golden, Prego, Elmwood, Cosmo, Apple, Nike, TBWA, BBH, Wieden + Kennedy, Root and Brand Union.
Careers support
We encourage you to prepare for your career from day one. Thats one of the reasons Leeds graduates are so sought after by employers.
Leeds for Life is our unique approach to helping you make the most of University by supporting your academic and personal development. Find out more at the Leeds for Life website.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.
Study abroad and work placements
Study abroad
On this course you have the opportunity to apply to spend time abroad, usually as an extra academic year. We have over 300 University partners worldwide and popular destinations for our students include Europe, the USA, Canada, Australia, New Zealand, Singapore, Hong Kong, South Africa and Latin America.
Find out more at the Study Abroad website.
Work placements
You can also spend a year working in industry during your third year, it’s great for your personal and professional development, and may lead to the offer of a permanent role at placement companies.
Students have carried out placements at companies such as Tequila, FutureBrand, Spiekermann Partners, Zitromat, Show Media, The Chase, Saatchi + Saatchi, BBYO, SSY, Allgood, Prego, Elle Magazine, McCann – Erikson, Yell, Radio Aire and NE6.
Read more about our Year in Industry in the School of Design.