Fashion Marketing BA

This degree offers you the opportunity to gain essential skills in marketing in the context of the fashion industry. You'll learn about the fashion life cycle and develop an understanding of consumerism and consumer behaviour. You’ll develop a strong commercial awareness and learn how to spot and promote the next big fashion trend. You’ll also gain a contextual understanding of fashion including from a historical and technological perspective.

Throughout the course, you’ll work on a variety of projects which could range from devising a new brand strategy for a fashion label to trend forecasting, developing ideas for innovative fashion products to delivering an exciting PR campaign. The experience you’ll gain is a great way to gain the skills to succeed in a competitive and fast-changing industry. You’ll also develop key transferable skills, from critical thinking to problem solving and entrepreneurship.

Specialist facilities and support

The School of Design offers excellent facilities and technical support for developing your creative skills. We have dedicated practice studios, workshops and specialist facilities: 3D Art & Design Studio; 2D Art & Design studios; Fashion Design studios; Knit and Weave studio; Graphic and Visual Communication studio; Photography and Film studio; Digital print studio; Laser cut studio; traditional printing studio; Design workshop; 3D workshop with 3D printing; computer clusters.

The School also provides a range of other support to enhance the student experience and prepare students for the workplace: essential learning materials; essential studio and workshop materials; dedicated software (Adobe CC; PointCarre, Solid Works, Cinema 4D, Lectra, etc.); cameras and video recorder on loan; free entry to Inside/Out lecture series; compulsory field trips part of assessment; part of curriculum subscriptions (e.g. LSN, Special journals and periodicals); costs of Degree Show (infrastructure, course catalogue and exhibition set-up); external promotion (e.g. New Designer, AD&D, Graduate Fashion Week); Yorkshire Fashion Archive and Membership to the ASBCI (Fashion Design and Fashion Marketing students); Visiting Speakers, who are well known figures from industry or other institutions around the world.

This degree offers you the opportunity to gain essential skills in marketing in the context of the fashion industry. Whilst learning about the fashion life cycle, you’ll also develop an understanding of consumerism and consumer behaviour.

A strong commercial awareness will be gained throughout the course and you’ll graduate with the ability to spot and promote the next big fashion trend. You’ll also gain a contextual understanding of fashion including from a historical and technological perspective.

Throughout the course, you’ll work on a variety of projects which could range from devising a new brand strategy for a fashion label to trend forecasting, developing ideas for innovative fashion products to delivering an exciting PR campaign.

The experience you’ll gain is a great way to gain the skills to succeed in a competitive and fast-changing industry. Key transferable skills will also be developed in this role from critical thinking to problem solving and entrepreneurship.

Course structure

The list shown below represents typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

For more information and a full list of typical modules available on this course, please read Fashion Marketing BA in the course catalogue

Modules

Year 1

Year 2

Year 3

Discovery modules

Throughout your degree you will benefit from the range of opportunities, expanding your intellectual horizons outside or within your subject area.

This course gives you the opportunity to choose from a range of discovery modules. They’re a great way to tailor your study around your interests or career aspirations and help you stand out from the crowd when you graduate. Find out more about discovery modules on our Broadening webpages.

Learning and teaching

This degree covers a range of different approaches and disciplines. As a result, you’ll benefit from a variety of teaching and learning styles. Lectures, seminars and tutorials are among the most common, particularly in more theory-based modules, as well as one-to-one contact with tutors in studios and workshops. However, independent study is at the heart of this degree – it builds research and critical skills, and also helps you to develop your individual voice.

On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

Assessment

Practical work is assessed using visual presentations and portfolios among other methods, or you may have to submit practical log books or collections of visual ideas. Written exams, essays and other written responses to assignment briefs may also be part of the mix, depending on the modules you choose.

Entry requirements

A-level: ABB including art/design subject or media. Excluding General Studies and Critical Thinking. Will accept Business with task (see below).

If coming through a Business route (rather than art/design) applicants are set a task to assess their artistic skill.

GCSE: 5/6 A-C (or 4+) including English.

• Access to HE Diploma

  Pass diploma with 60 credits overall, including at least 45 credits at level 3, of which 30 credits must be at Distinction and 15 credits at Merit or higher. An interview and a piece of written work may be required.

• BTEC

  DDM in art/design

• Cambridge Pre-U

  M1, M1, M2 including M1 art/design, media or business. If coming through a business route (rather than art/design) applicants are set a task to assess their artistic skill.

• International Baccalaureate

  34 points overall with 16 at Higher Level including 5 in Visual Arts or Business (if coming through a business route, rather than art/design, applicants are set a task to assess their artistic skill) and 4 in English.

• Irish Highers (Leaving Certificate)

  H2, H2, H2, H3, H3, H3 including art/design or media or business. If coming through a business route (rather than art/design/media) applicants are set a task to assess their artistic skill.

• Scottish Highers / Advanced Highers

  BB in Advanced Highers and AABBB in Highers OR B in Advanced Highers and AAABB in Highers OR AABBBB in Highers.

• Other Qualifications

  Art Foundation course We welcome Art Foundation course students. However, the qualification is not a requirement for entry and doesn’t usually count towards entry requirements, which are based on A-levels and equivalent qualifications. In exceptional cases, we may make you an offer conditional on achieving an Art Foundation qualification: we may consider your application if you’re taking a validated Art Foundation course and have ABB or above at A-level not including Art or Design.

Read more about UK and Republic of Ireland accepted qualifications or contact the School’s Undergraduate Admissions Team.

Alternative entry

We’re committed to identifying the best possible applicants, regardless of personal circumstances or background.

Access to Leeds is an alternative admissions scheme which accepts applications from individuals who might be from low income households, in the first generation of their immediate family to apply to higher education, or have had their studies disrupted.

Find out more about Access to Leeds and alternative admissions.

Typical Access to Leeds offer: BBC at A Level and pass Access to Leeds.

International Foundation Year

International students who do not meet the academic requirements for undergraduate study may be able to study the University of Leeds International Foundation Year. This gives you the opportunity to study on campus, be taught by University of Leeds academics and progress onto a wide range of Leeds undergraduate courses. Find out more about International Foundation Year programmes.

English language requirements

IELTS 6.0 overall, with no less than 5.5 in any component. For other English qualifications, read English language equivalent qualifications.

Improve your English
If you're an international student and you don't meet the English language requirements for this programme, you may be able to study our undergraduate pre-sessional English course, to help improve your English language level.

How to apply

Apply to this course through UCAS. The institution code for the University of Leeds is L23. Check the deadline for applications on the UCAS website.

International students apply through UCAS in the same way as UK/EU students. Our network of international representatives can help you with your application. If you’re unsure about the application process, contact the admissions team for help.

Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Admissions policy

Faculty of Arts, Humanities and Cultures Undergraduate Admissions Policy 2021

Fees

UK: See fees section below

International: £21,750 (per year)

Undergraduate tuition fees for 2020 entry 
For UK and non-UK EU full-time students starting in 2020, the fee for 2020/21 will be £9,250. 

The fee may increase in future years of your course in line with inflation, and as permitted by law. Fees for UK and non-UK EU undergraduate students are decided by Government and may vary if policy changes.

The UK government has confirmed that non-UK EU students starting in the 2020/21 academic year will have home fee status and be eligible for UK government student loans for the duration of their course.

UK undergraduate tuition fees for 2021 entry 
For UK full-time students starting in 2021, the fee for 2021/22 will be £9,250.

The fee may increase in future years of your course in line with inflation, and as permitted by law. Fees for UK undergraduate students are decided by Government and may vary if policy changes.

EU students starting in 2021/22 
EU students starting their course in the 2021/22 academic year or later will now be classed as international students and so will need to pay the international student tuition fee.

Tuition fees for a study abroad or work placement year
If you take a study abroad or work placement year, you’ll pay a reduced tuition fee during this period. For more information, see Study abroad and work placement tuition fees and loans.

Read more about paying fees and charges.

Brexit 
Visit our Brexit page for the latest information on the effect of the UK's exit from the EU on current students and applicants to the University.

Additional cost information

<p>There are additional costs of study that students need to cover. We estimate that these additional costs could be as described below, but this amount may vary depending on how you decide to respond to university briefs and the range of materials and techniques you decide to adopt.</p><p><strong>Equipment and material costs</strong></p><p>Students need to cover the cost of printing their work during the course, including specialist print workshop costs. Students also need to cover costs of copying and supplying their own basic materials (e.g. pens, pencils, cutting tools, paper, ruler, etc.) and more course specific materials (e.g. sketchbooks, specialist papers, specialist fabrics, sculpting materials, specialist tools, etc.), as well as print portfolios.</p><p>The approximate cost of these items in recent years has been:</p><p>• Level 1 – £50 - £150<br />• Level 2 – £50 - £200<br />• Level 3 – £100 - £300</p><p><strong>Computers and digital equipment</strong></p><p>Our course requires the development of work using Adobe Creative and other relevant software. We also use a blended learning model where you’ll need to access course materials and video conference using a computer or mobile device (e.g. laptop, tablet, smartphone). Costs for a laptop will vary depending on the exact specification. You should expect to pay between £500 - £2,500. You might also consider bying an external drive to back-up your work on a regular basis, which may incur another additional £50 - £150. Alternatively you can choose to store your work using cloud storage or your personal M:Drive, provided by the University.</p><p>If you’re buying a new laptop for your studies, then we recommend that you wait until you’re registered as a student so that you take advantage of discounts given to university students (e.g. Apple, Adobe Creative, etc.). Delaying purchasing also allows you to find out from your programme leader what you need and what you do not need. In case you cannot afford a laptop, you may be eligible for further support from our <a href="https://students.leeds.ac.uk/info/10231/leeds_hardship_fund">hardship fund</a>.</p><p>You’ll also have access to further digital equipment in our studios and using our loan scheme. But, you may decide to purchase your own equipment (from Year 1 or as your studies progress) which will result in additional costs. Examples are: Drawing tablet (£50 - £500); Digital camera (£200 - £1500); etc.</p><p><strong>Study and field trips</strong></p><p>The School of Design pays for all compulsory field trips that are part of the curriculum and/or assessment. There may also be opportunity for optional study trips and the need for individual field-based projects / trips. Costs will depend on the project / courses undertaken, and on the nature and location of each trip, and can therefore range between £100 and £750.</p><p><strong>Degree show, extra exhibitions, and competitions costs</strong></p><p>Your Degree Show will require extra production costs, which will vary according to individual projects. If you’re given the opportunity to showcase your work outside the School of Design, this will require additional production costs, as well as travelling, accommodation and subsistence costs.</p><p>You might also have opportunities to submit to competitions and may want to subscribe to online networks, which may cost up to an additional £100 per year.</p><p><strong>Reading materials</strong></p><p>You’ll have access to a good supply of books, academic journals, periodicals, etc., that are available in the University libraries. You’ll also have online access to an extensive range of reading resources. You might decide, however, to purchase required books that are recommended on your course.</p>

There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more about additional costs

Financial support

If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances. There is help for students in the form of loans and non-repayable grants from the University and from the government. Find out more in our Undergraduate funding overview.

This course is industry-focused will develop valuable transferable skills such as business acumen, research, critical and analytical thinking, creative problem-solving, communication, cultural sensitivity, professionalism and planning and organising – all of which are highly desirable to a variety of employers.

As a result you could work in fashion production and manufacturing as a buyer or new product developer, or in retail as a visual merchandiser. You could work as a fashion marketer, directing strategy and identifying opportunities for brand development. You could also go into the media in roles such as fashion stylist, fashion writer or journalist, or pursue a career in PR.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

Leeds for Life is our unique approach to helping you make the most of University by supporting your academic and personal development. Find out more at the Leeds for Life website.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.

Study abroad

On this course you have the opportunity to apply to spend time abroad, usually as an extra academic year. We have over 300 University partners worldwide and popular destinations for our students include Europe, the USA, Canada, Australia, New Zealand, Singapore, Hong Kong, South Africa and Latin America. 

Find out more at the Study Abroad website.

Work placements

The industrial placement is particularly popular with School of Design students – it’s great for your personal and professional development. Some students have even been offered permanent roles at their placement companies.

You could work in a range of roles, such as PR, buying, merchandising, product development, trend forecasting and advertising.

Placements have included:

• Harvey Nichols - Menswear buying team

• LK Bennett - Press assistant

• Loreal - visual merchandising assistant

• Marcus Lupfer - Ecommerce and Production intern

Read more about the Year in Industry