(Full time) 2022 start
Consumer Analytics and Marketing Strategy MSc
Coronavirus information for applicants and offer holders
We hope that by the time you’re ready to start your studies with us the situation with COVID-19 will have eased. However, please be aware, we will continue to review our courses and other elements of the student experience in response to COVID-19 and we may need to adapt our provision to ensure students remain safe. For the most up-to-date information on COVID-19, regularly visit our website, which we will continue to update as the situation changes www.leeds.ac.uk/covid19faqs
Overview
The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative Masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.
Taught by leading academics from Leeds University Business School and the School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.
Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.
Academic excellence
This course offers you a rare combination of teaching expertise; the Business School’s academic excellence in marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.
The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes.
With the Leeds Institute for Data Analytics on campus, the University of Leeds has a growing wealth of expertise and resources in data sciences.
You'll also be encouraged to join the Leeds Data Science Society, a group of diverse individuals at the University who share an interest in 'big data' and analytics, which continues to grow and host several workshops and events throughout the year.
Course content
Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.
You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.
Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behaviour and direct, digital and interactive marketing. You’ll also deliver a data-driven marketing research group project.
Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, marketing analytics, machine learning in practice, or applied population and demographic analysis.
By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.
Course structure
The list shown below represents typical modules/components studied and may change from time to time. Read more in our Terms and conditions.
Modules
Year 1
Compulsory modules
- Geographic Data Visualisation & Analysis 15 credits
- Big Data and Consumer Analytics 15 credits
- Predictive Analytics 15 credits
- Applied GIS and Retail Modelling 15 credits
- Business Analytics and Decision Science 15 credits
- Consumer Behaviour 15 credits
- Marketing Research Consultancy Project 15 credits
- Digital and Interactive Marketing 15 credits
- Marketing Strategy 15 credits
Optional modules (selection of typical options shown below)
You will choose one dissertation module (30 credits) and one additional (15 credit) module from the following:
- Dissertation - Consumer Analytics 30 credits
- Dissertation OR Marketing Consultancy Project 30 credits
- Geodemographics and Neighbourhood Analysis 15 credits
- Corporate Social Responsibility and Sustainability 15 credits
- Change Management and Communication 15 credits
- Marketing Analytics 15 credits
- Machine Learning in Practice 15 credits
Learning and teaching
We use a variety of teaching and learning methods to help you make the most of your studies. These will include lectures, seminars, workshops, online learning and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills. Our Virtual Learning Environment will help to support your studies: it’s a central place where you can find all the information and resources for the School, your course and modules.
On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.
Assessment
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
Applying, fees and funding
Entry requirements
A bachelor degree with a 2:1 (hons) in any subject. Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required.
International qualifications
We accept a range of international equivalent qualifications.
English language requirements
IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.
Improve your English
If you're an international student and you don't meet the English language requirements for this programme, you may be able to study our postgraduate pre-sessional English course, to help improve your English language level.
This pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Marketing (6 weeks) and Language for Business: Marketing (10 weeks).
If you need to study for longer than 10 weeks, read more about our postgraduate pre-sessional English course.
How to apply
Application deadline:
We operate a staged admissions process for this course with selection deadlines throughout the year.
If you do not receive an offer in a particular round, you will either be notified that your application has been unsuccessful, or we will carry your application forward to be considered in the next round.
Please see our How to Apply page for full details and the application deadlines for each stage.
Documents and information you’ll need
- A copy of your degree certificate and transcript, or a partial transcript if you’re still studying
- Two academic references
- A personal statement
- An up-to-date CV
- Evidence of your English language qualifications, if English is not your first language
- A letter of sponsorship, if you need one.
* Applicants who have not yet completed an approved English language test may apply for a Masters course prior to taking a test.
Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.
Admissions policy
University of Leeds Taught Admissions Policy 2022
Fees
- UK: £12,750 (total)
- International: £25,750 (total)
Read more about paying fees and charges.
For fees information for international taught postgraduate students, read Masters fees.
Additional cost information
There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more about additional costs
Scholarships and financial support
Leeds University Business School is offering more than 50 half fee Excellence Scholarships to UK and international students starting one of our Masters courses in 2022. These scholarships will be awarded to particularly deserving applicants who demonstrate excellent academic, professional and personal achievements.
Read more about scholarships awarded by the Business School.
Read more about scholarships available across the University of Leeds.
Career opportunities
As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.
Due to the digital revolution, companies around the world and in many sectors have access to greater amounts of data. The most progressive companies are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.
Careers support
As a Masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.
Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.
You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.
Read more about careers support at the Business School.
You'll also benefit from advice and guidance from the University's careers centre, even after you graduate.