Consumer Analytics and Marketing Strategy MSc
Year of entry 2026
- Start date
- Delivery type
- On campus
- Duration
- 12 Months (Full time)
- Entry requirements
- A bachelor degree with a 2:1 (hons)
Full entry requirements - English language requirements
- IELTS 6.5 overall, with no less than 6.0 in any component
- UK fees
- £15,750 (Total)
- International fees
- £31,500 (Total)
- Contact
- masters@lubs.leeds.ac.uk
Course overview
Understand the people behind the data as you unlock crucial insights businesses need to grow.
Brands are constantly looking to make smarter, more meaningful connections with consumers, so customer data has never been more important.
With a strong focus on understanding the numbers behind human behaviour, this course gives you both advanced analytical skills and strategic marketing know-how.
Data helps businesses understand their audience. If they know their audience, they’re more likely to see results. As a marketer, this is the million-dollar question: the key to successful campaigns, customer retention, brand reputation and ultimate business success.
Learn skills spanning big data, predictive analytics and Geographic Information Systems (GIS) and stand out with this unique Masters. From retail, location planning, logistics and marketing, your options are open to forge the path you want to take next.
Plus, you'll be based in Leeds, a city that’s right at the heart of global marketing action.
“After I completed my undergraduate studies in Germany, I was searching online for the right course to pursue my academic career in the marketing and consumer behaviour fields. I spoke to a study abroad consultant and requested suggestions on finding my dream course. As a result, both paths turned out to be Leeds University Business School (LUBS). “
Why study at Leeds:
- Give yourself the edge in a competitive job market: Gain sought-after skills in analytical expertise and psychological insight.
- A course with dual focus: With input from Leeds University Business School and the School of Geography, this means you’ll be connecting complex analytics directly to market outcomes.
- Affiliation with the UK’s Consumer Data Research Centre: Make the most of our connections as well as the expertise of the School of Geography’s Centre for Spatial Analysis and Policy.
- Close industry connections: Connect you to emerging trends in topics including consumer behaviour, decision science and digital and interactive marketing.
- Access a wealth of data and resources: When it comes to data sciences, our campus-based Leeds Institute for Data Analytics is the place to be.
- State-of-the-art computing facilities: You can immerse yourself in coding, programming and modelling software.
- Join Leeds Data Society: You can join societies that link in with your studies which regularly hosts guest speakers from other organisations. Like Codefirstgirls, an organisation founded to teach women how to code.
- International Study Tour: Apply for a place on a week-long international study tour which includes company visits, guest lectures and networking events. Previous tours have included visits to Berlin, Frankfurt, Milan and Zurich and are available to all Masters courses at Leeds University Business School.
Accreditation
Leeds University Business School
Leeds University Business School has triple accreditation from the three leading bodies, AACSB, AMBA and EQUIS. This means you'll join one of the UK's most prestigious business schools with a global reputation for high-quality teaching and research. We’ll introduce you to a culture of new ideas and different perspectives. Our diverse, international learning community will offer you new experiences and global connections for life.
Course details and modules
Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.
You’ll learn how to analyse geographic data using GIS software, developing your knowledge of retail modelling to evaluate new markets and locations. You’ll study consumer and business analytics, while learning how to deploy data to inform decisions about marketing strategy.
Modules include marketing strategy, marketing analytics and consumer behaviour. You’ll also be involved in collaborative work to analyse data and make marketing predictions.
The choice of one optional module allows you to develop your marketing or geography interests, explore new ideas and concepts, or develop skills and knowledge relevant to your career path. You’ll choose an optional module from a range which includes areas such as digital and interactive marketing, geodemographics and neighbourhood modelling, and corporate social responsibility and sustainability.
The course culminates in a final dissertation, allowing you to demonstrate the knowledge and skills you’ve gained through detailed analysis of a specific topic. Two options are available – you can complete a standard research dissertation, with either a Marketing or Geography academic focus, or choose to complete a practice-based dissertation, allowing you to work on a real-world marketing problem.
Course structure
The list shown below represents typical modules/components studied and may change from time to time. Read more in our terms and conditions.
Year 1 compulsory modules
| Module Name | Credits |
|---|---|
| Geographic Data Visualisation & Analysis | 15 |
| Big Data and Consumer Analytics | 15 |
| Predictive Analytics | 15 |
| Applied GIS and Retail Modelling | 15 |
| Consumer Behaviour | 15 |
| Marketing Analytics | 15 |
| Research Methods for Marketing | 15 |
| Marketing Strategy | 15 |
Year 1 optional modules (selection of typical options shown below)
| Module Name | Credits |
|---|---|
| Geodemographics and Neighbourhood Analysis | 15 |
| Dissertation - Consumer Analytics | 45 |
| Persuasive Writing and Speechmaking | 15 |
| Corporate Social Responsibility and Sustainability | 15 |
| Public Relations and Corporate Communications | 15 |
| Sales Promotion and Sponsorship | 15 |
| Change Management and Communication | 15 |
| Digital and Interactive Marketing | 15 |
| Marketing Academic / Applied Dissertation | 45 |
| Machine Learning in Practice | 15 |
| Creating Effective Data Visualisations | 15 |
| Brand management | 15 |
Learning and teaching
You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, allowing you to develop your skills in research and analysis.
Our Virtual Learning Environment will help to support your studies. This is a central place where you can find all the information and resources for the school, your course and modules.
On this course, you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.
Assessment
Assessment methods emphasise not just knowledge, but essential skills development too. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs.
This diversity enables you to develop a broad range of skills as preparation for professional life.
Applying
Entry requirements
A bachelor degree with a 2:1 (hons) in any subject. Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required.
International qualifications
We accept a range of international equivalent qualifications.
English language requirements
IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.
Improve your English
International students who do not meet the English language requirements for this programme may be able to study our postgraduate pre-sessional English course, to help improve your English language level.
This pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Business (6 weeks) and Language for Business (10 weeks).
We also offer online pre-sessionals alongside our on-campus pre-sessionals. Find out more about our six week online pre-sessional and our 10 week online pre-sessional.
You can also study pre-sessionals for longer periods – read about our postgraduate pre-sessional English courses.
How to apply
Documents and information you’ll need
- a copy of your degree certificate and transcript, or a partial transcript if you’re still studying
- contact details for two academic references
- a personal statement
- an up-to-date CV
- your approved English Language test* (if applicable)
- a letter of sponsorship, if you need one.
* Applicants who have not yet completed an approved English language test may apply for a Masters course prior to taking a test.
Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.
Admissions policy
University of Leeds Admissions Policy 2026
This course is taught by
Leeds University Business School
School of Geography
Contact us
Postgraduate Admissions Office
Email: masters@lubs.leeds.ac.uk
Telephone:
Fees
UK: £15,750 (Total)
International: £31,500 (Total)
Read more about paying fees and charges.
For fees information for international taught postgraduate students, read Masters fees.
Additional cost information
There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more on our living costs and budgeting page.
Scholarships and financial support
If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances. There may be help for students in the form of loans and non-repayable grants from the University and from the government. Find out more at Masters funding overview.
Scholarships are also available to help fund your Masters. Find out more and check your eligibility below:
Career opportunities
Where this degree could take you
Here’s an insight into the job roles some of our consumer analytics and marketing strategy graduates have obtained:
- Marketing Data Analyst
- Junior CRM Manager
- Retail Store Manager on leadership programmes
- Graduate Marketing Executive.
Typical organisations our graduates work with include:
- retail and FMCG (fast-moving consumer goods)
- marketing and advertising agencies
- e-commerce and digital platforms
- consultancy and market research
- hospitality, tourism and leisure
- technology and data services.
Graduates who aspire to a research or academic career will also be prepared for a research degree in marketing.
Alumni profile: Sera Ulusoy
“I’ve been lucky enough to be offered a position at Dyson as an International Commercial Executive in the Retail Operations and Events department. My studies in Leeds have honestly helped me a lot; my course involved a lot of retail-related data analytics along with consumer behaviour and marketing strategy.”
Learn more about the careers our students have pursued – read our alumni student profiles.
Top 10 most targeted for 10+ years
by the UK's leading employers
Careers support
At Leeds, we help you to prepare for your future from day one.
Our Careers Service has the global expertise and sector-spanning industry partnerships that, combined, go way beyond simply helping you get a job. They provide you with the resources you need to upskill and achieve the future you aspire towards – even in the face of lightning-paced change.
- Dedicated Employability Team – meet with our qualified careers consultants and specialist employability and placements officers, on hand to help you choose the right path and develop the skills to get there. They can support with CV and cover letter writing, LinkedIn profile building, mock interviews and navigating AI: get confident with tailored advice and techniques.
- Employability and networking events – get involved in a full range of events, including careers fairs and specialist industry talks with employers who are actively recruiting. You’ll also benefit from mentoring and a supportive careers community, helping you make connections, build your network, and shape your journey as a future professional.
- Skills training – we embed transferable skills training in all our programmes to support your transition to the workplace. Gain expertise employers value, such as communication, problem-solving and research and data analysis.
- MyCareer system —– access a dedicated portal where you can book careers appointments, view helpful resources and browse vacancies and events. Access digital tools, including LinkedIn support, video‑interview preparation, plus global job market and visa guidance. We also offer pre‑arrival support to help you prepare for career planning in the UK and make the most of your time with us.
- Exclusive opportunities – bring your enterprise to market with our award-winning business advice service, Spark. Apply for vacancies only available to our students. And hone your skills further with Leeds University Union, home to volunteering opportunities and over 300 clubs and societies.
Explore more about your employability opportunities at the University of Leeds.
Study abroad and work placements and industry experience
Study abroad
Studying abroad is a unique opportunity to explore the world, whilst gaining invaluable skills and experience that could enhance your future employability and career prospects too.
From Europe to Asia, the USA to Australasia, we have many University partners worldwide you can apply to, spanning across some of the most popular destinations for students.
This course offers you the chance to spend time abroad, usually as an extra academic year, which will extend your studies by 12 months.
Once you’ve successfully completed your year abroad, you'll be awarded the ‘international’ variant in your degree title which demonstrates your added experience to future employers.
Find out more at the Study Abroad website.
Work placements
Make connections, practice skills and build future confidence in your future with an industrial placement year as part of your course.
A work placement can be a great investment in your future:
- Choose from 100+ organisations in the UK and overseas.
- Build industry contacts within your chosen field.
- Be in direct contact with potential employers thanks to our close industry links.
- Advance your experience and skills by putting course teachings into practice.
- Gain invaluable insight into working as a professional in your chosen industry.
- Improve your employability.
- All placements sourced by the University are paid positions
- We also offer shorter-term placement opportunities.
Our Employability Team are here to help you every step of the way. They run several placement sessions to answer your questions, discuss available opportunities and support you with CV writing and interview preparation.
If you decide to undertake a placement year, your period of study will be extended by 12 months.
If your application is successful, during placement, you'll be supported by an industrial supervisor from within the company, plus an academic supervisor who will keep in touch throughout.
On successful completion of your placement year, you'll be awarded the ‘industrial’ variant in your degree title to demonstrate your added experience to future employers.
Students in our Faculty have recently completed placements at:
- The Walt Disney Company
- AXA Investment Managers
- Grant Thornton UK
- North Highland
- Bentley Motors Ltd
- Bank of England
- L’Oréal
- HSBC
- Siemens
- Unilever
- Hilton
- Robert Bosch Ltd
- Department for Business and Trade
We can’t guarantee a work placement. The job market is competitive – and there may be competition for the placement you want. You’ll have to apply the same way you would for any job post, with your CV and, if successful, attend an interview with the organisation. That said, we encourage everyone to apply.
Find out more about Industrial placements.