Year of entry 2023
- Start date
- September 2023
- Delivery type
- On campus
- 12 months full time
- 24 months part time
- Entry requirements
- A bachelor degree with a 2:1 (hons)
Full entry requirements
- English language requirements
- IELTS 6.5 overall, with no less than 6.0 in any component
- UK fees
- £11,250 (total)
- International fees
- £24,750 (total)
This course will provide you with an in-depth understanding of the promotional media and communication industries and their role in social, cultural and economic life. You’ll closely examine the social impacts of promotional communication on areas as diverse as journalism, the music industry and political communication.
Promotion has become a fundamental activity in modern society. From the marketing of goods and products to raising funds for a local hospice, promotional culture is everywhere, and spans across distinctive yet intertwined areas such as public relations, marketing communication, advertising, branding and others.
But how does promotional communication shape the way we understand the world? Rather than learning promotional communication practices, you’ll critically analyse them and their influence within society from different perspectives.
Throughout the course, you’ll critically examine the ethics of those who play a role in shaping the culture of promotion activities such as PR, marketing communication and branding.
Please refer to the application deadlines.
This course develops your ability to critically analyse promotional media by examining different promotional practices, and evaluating impacts and implications for individuals, organisations and societies.
You’ll be introduced to key theoretical perspectives and debates regarding promotional culture, consumerism and the media, and you’ll explore local, national and global contexts.
You’ll have the opportunity to tailor the course to suit your interests by choosing optional modules.
Throughout the course, you’ll also be preparing for your dissertation through the Dissertation and Research Methods module. Your dissertation is a major independent research project on a topic of your choice, which you submit at the end of the course.
If you choose to study part-time, you’ll complete the course over two years, instead of one, taking fewer modules each year.
Have a look at some student work produced on this course.
The list shown below represents typical modules/components studied and may change from time to time. Read more in our terms and conditions.
Year 1 compulsory modules
|Promotional Media, Culture and Society||30|
|Dissertation and Research Methods||60|
|The Cultural History of Promotional Communication||30|
Learning and teaching
We use a range of teaching and learning methods including lectures, group learning and project work, seminars, tutorials and workshops.
Independent study is crucial to this degree, as an opportunity to deepen your knowledge of the subjects introduced in lectures and seminars, and to develop your skills in analysis and research. You can anticipate spending at least 20 hours per week on independent study associated with your modules.
You'll be taught by active researchers in the field of communication and media. The research interests and practice of your tutors inform the content of the course.
On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.
Assessment methods may vary depending on the modules you choose. They’re likely to include essays, case analyses, group projects and reports. Optional modules may even use literature reviews, campaign reports or even video and photography projects.
A bachelor degree with a 2:1 (Hons) in media studies, communication studies, cultural studies, literature, politics, public relations, international relations or sociology.
We may give preference to applicants who exceed our entry requirements. Relevant professional experience from an applicant with a degree in a preferred subject may also be considered. We may request additional documentation to inform our decision. Please note that meeting the entry requirements of this course doesn't guarantee an offer of a place.
To see equivalent entry requirements for your country, check our international entry requirement directory.
For more information contact the School of Media and Communication admissions team.
Applying from China
Due to the large numbers of applications we receive, we’re only able to offer places to applicants who have attended selected Chinese institutions. With regret, any applications we receive from applicants awarded a qualification in China from an institution that isn’t on this list will be rejected, and we recommend applying elsewhere.
English language requirements
IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.
Improve your English
International students who do not meet the English language requirements for this programme may be able to study our postgraduate pre-sessional English course, to help improve your English language level.
This pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Communication and Society (6 weeks) and Language for Social Science and Arts: Communication and Society (10 weeks).
We also offer online pre-sessionals alongside our on-campus pre-sessionals. You could study a part-time online course starting in January, or a full-time course in summer. Find out more about online pre-sessionals.
You can also study pre-sessionals for longer periods – read about our postgraduate pre-sessional English courses.
How to apply
We operate a staged admissions process for this course with application deadlines throughout the year.
If you don’t receive an offer in a particular stage, you’ll be notified that either your application has been unsuccessful, or that it’s been carried forward to be considered in the next stage.
If you intend to apply for funding, we advise you to submit an application for your chosen course as early as possible and at least one month before any scholarship deadline.
Please see our How to apply page for full details and for application deadlines for each stage.
The link at the top of this page takes you to information on applying for taught programmes and to the University's online application system.
If you're unsure about the application process, contact the admissions team for help.
Documents and information you need
Your degree certificate and transcripts, or a partial transcript if you’re still studying
Your most recent CV
If English is not your first language, you’ll need to provide evidence of your English language qualifications.
Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.
This course is taught by
Postgraduate Admissions Team
UK: £11,250 (total)
International: £24,750 (total)
For fees information for international taught postgraduate students, read Masters fees.
Read more about paying fees and charges.
Fees for part-time courses are normally calculated based on the number of credits you study in a year compared to the equivalent full-time course. For example, if you study half the course credits in a year, you will pay half the full-time course fees for that year.
Additional cost information
There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more about additional costs.
Scholarships and financial support
If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances. There may be help for students in the form of loans and non-repayable grants from the University and from the government. Find out more at Masters funding overview.
Head of School Masters Scholarships
We offer scholarships to applicants holding an offer to study a Masters at the School of Media and Communication in the form of tuition fee waivers.
To find out how to apply and to see all funding opportunities, visit our scholarship and funding opportunities page.
This isn't a practical training course, but it gives you a real insight into the construction, influence and impact of promotional media in a range of contexts.
You’ll acquire or refine high-level skills in areas such as research, critical analysis, interpretation and oral and written communication, as well as having good cultural, political and critical awareness.
You’ll be well prepared for a career in promotional media in a wide range of sectors, working in-house for large or small organisations or in an agency context. There are also opportunities for promotional media professionals in specialist sectors such as finance or the non-profit sector.
You’ll also be equipped to continue with further research at PhD level and pursue an academic career.
We encourage you to prepare for your career from day one. Thats one of the reasons Leeds graduates are so sought after by employers.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.