Business Management with Marketing BA

Year of entry

Open Days 2023

Register your interest to be notified when bookings open. Register your interest

UCAS code
N2N5
Start date
September 2023
Delivery type
On campus
Duration
3 years full time
Work placement
Optional
Study abroad
Optional
Typical A-level offer
AAA
Typical Access to Leeds offer
ABB
Full entry requirements
Accredited
Yes

Course overview

BA Management with Marketing UG

Accredited by the leading professional marketing body, the Chartered Institute of Marketing (CIM), this course combines strategic business management with a specialisation in marketing. You'll have the opportunity to learn from industry leaders at guest lectures and events, giving you valuable insights into career paths in marketing and other management functions.

You’ll cover the core concepts and techniques of both management and marketing, such as decision-making, marketing strategy, consumer behaviour and advertising, and understand the wider context of business.

You’ll also gain a solid foundation in important business functions such as accounting and supply chain management.

Diverse optional modules will allow you to tailor your course to suit your own interests and career plans, focusing on topics ranging from digital information management to innovation and technology and management consulting.

Throughout the course, you’ll develop the analytical, leadership, presentation and transferable skills required by the business world.

Pathways

This programme offers pathways from Year 2 which will allow students to tailor their course to their specific interests or professional aspirations. The pathways will provide modules that can be taken in particular areas and followed through to their final year. This allows a level of personalisation and self-direction not previously available on this programme, providing students with a degree of flexibility to meet their own needs.

The pathways available on this programme are:

  • Accounting
  • Analytics
  • Consulting
  • Economics
  • Human Resource Management
  • Enterprise and Innovation
  • Ethics and Sustainability

Course highlights

  • Choose to take an optional year in industry gaining practical experience or spend a year studying in another culture at one of our many partner universities across the world.

  • Prepare for success in your future career by learning directly from leaders at guest lectures and events, designed to develop your understanding of how managers apply theory to overcome real business problems.

  • Take part in discussion and debates with business leaders at our Leaders in Residence events, an annual highlight of your first and second year. Develop your networking skills and practical knowledge, whilst gaining insight into a range of career paths.

  • Receive exemptions on CIM professional qualifications upon graduation, thanks to our CIM accreditation, giving you a head start for a career in marketing.

Find out more about stuyding your undergraduate degree at Leeds University Business School.

Supporting your personal development

Throughout your studies, you'll benefit from the support of your Academic Personal Tutor who will work in partnership with you to maximise your personal and professional development.

You’ll also have access to support from the Business School’s Employability and Opportunity team who will help you explore opportunities to develop your professional network and gain work experience.

Specialist facilities

At Leeds University Business School, you’ll have access to specialist facilities including state-of-the-art lecture theatres, collaborative learning and teaching spaces with the latest interactive technology and modern study spaces with dedicated computer clusters.

Explore our virtual campus tour to find out more.

Accreditation

Leeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUIS

BA Business Management with Marketing is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).

Course details

Our degrees have a modular structure. This means that compulsory modules provide you with the core knowledge and skills that you need, while optional and discovery modules allow you to shape your course to suit your personal interests and career aspirations.

Year one

Compulsory modules in your first year will give you a broad foundation in both subjects. You’ll gain an understanding of basic accounting practices, as well as organisational behaviour and the theory and practice of setting up a business of your own. You’ll also be introduced to the basic concepts and techniques used in marketing.

Year two

Building on this in Year two, you’ll look at how information is used to support management and organisational decisions and explore key business functions like marketing, corporate social responsibility and operations. On the marketing side, you’ll gain an in-depth understanding of consumer behaviour, how this is measured, and the techniques used in marketing research. Optional modules will allow you to focus on topics like visualising and analysing data effectively, management consultancy, and preparing for the workplace.

Final year

In your final year, you will develop your marketing skills by studying marketing strategy, promotional management and the challenges and opportunities in international marketing. You will also complete a dissertation, an independently researched project that you submit in your final year, allowing you to apply your research and analysis skills to a management or marketing topic of your choice.

Through your choice of optional modules, you could explore topics such as managing diversity in the workplace, business ethics, management decision-making, and technology and innovation. If you choose the contemporary management consulting module, you’ll have the chance to register with the Chartered Management Institute. If you successfully complete the module after this, you’ll gain the CMI Level 5 Certificate in Professional Consulting.

Course structure

The list shown below represents typical modules/components studied and may change from time to time. Read more in our terms and conditions.

For more information and a full list of typical modules available on this course, please read Business Management with Marketing BA in the course catalogue

Year 1 compulsory modules

Module Name Credits
Academic and Professional Development for Studies in Marketing 20
Accounting for Managers 10
Organisational Behaviour 20
Fundamentals of Marketing 20
Starting Your Own Business 10
Economics for Management 20

Year 2 compulsory modules

Module Name Credits
Consumer Behaviour 20
Managing in the Digital Workplace 10
How Managers Make Decisions 10
Marketing Research 20
Organisational Behaviour in Practice 10
Operations and Supply Chain Management 10
Corporate Social Responsibility 10

Year 3 compulsory modules

Module Name Credits
International Marketing 10
Dissertation/Project in Management 40
Advertising and Promotional Management 10
Marketing Strategy 20

Discovery modules

Throughout your degree you will benefit from a range of opportunities to expand your intellectual horizons outside or within your subject area.

This course gives you the opportunity to choose from a range of discovery modules. They’re a great way to tailor your study around your interests or career aspirations and help you stand out from the crowd when you graduate. Find out more about discovery modules on our Broadening webpages.

Learning and teaching

You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, which allows you to develop your skills in research and analysis. Our Virtual Learning Environment will help to support your studies: it’s a central place where you can find all the information and resources for the School, your programme and modules.

You’ll also benefit from dedicated academic support and guidance from your academic personal tutor who will be a member of staff in your subject area. They will meet you at various points throughout the year.

On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

Assessment

We use a variety of assessment methods to help you develop a range of transferable skills that you’ll need in professional life. These are likely to include coursework, exams, oral presentations, group reports and dissertations.

Entry requirements

A-level: AAA

GCSE: 5 GCSEs at grade C/4 or higher including Mathematics grade B/5 and English Language grade B/6 or equivalent, or an appropriate English language qualification.* *If you have a B/6 in GCSE English Literature we will accept a Grade 5 or C/4 in GCSE English Language.

Other course specific tests:

Read more about UK and Republic of Ireland accepted qualifications for this course.

Alternative qualification

Access to HE Diploma

Typically, we consider the Access to Higher Education Diploma to be suitable for UK/EU applicants who will be assessed on a case by case basis. Applicants must complete a Business-related diploma of 60 credits with 45 credits at Level 3. A minimum of 30 Level 3 credits must be awarded at Distinction level and 15 at Merit. Applicants are expected to meet the GCSE Maths and English Language minimum requirements for their chosen degree programme.

Please note that applicants presenting this qualification may be called for interview (where they must also present a recent piece of academic writing for review) - this requirement is assessed upon receipt of the application.

BTEC

We will accept the RQF BTEC National Extended Diploma in Business with Distinction* Distinction Distinction (an academic A Level is not required). For the QCF BTEC National Extended Diploma in Business, or other BTEC qualifications alongside academic A-levels, please see our BTEC entry requirements.

Cambridge Pre-U

D3, D3, M2 or D2, M1, M1. Please note that this requirement excludes the Cambridge Pre-U Certificate in Global Perspectives and Independent Research. We also consider applicants who offer a combination of Pre-U and A-Level qualifications. Please contact lubsugadmissions@leeds.ac.uk for further advice.

International Baccalaureate

35 points overall including 5 in Standard level Maths courses or 4 in Higher level Maths courses, and 5 in English (Standard or Higher Level), with 17 points from Higher Level subjects.

For those candidates who meet our Maths or English requirements through another qualification, these minimum points for Maths or English in the IB Diploma do not apply. If you are presenting Literature and Performance as one of your International Baccalaureate subjects, you will need to present a separate English qualification.

Irish Leaving Certificate (higher Level)

Applicants must obtain 6 H2 grades in the Irish Leaving Certificate (Higher Level). Maths and English Language will be accepted at Ordinary level in lieu of GCSEs. A grade of O2 is required for GCSE A/7, and a grade of O3 is required for GCSE B/5 (Maths) or GCSE B/6 (English).

Scottish Highers / Advanced Highers

Scottish Highers and Scottish Advanced Highers are acceptable for entry onto our degree programmes in the following combinations: six Highers at AAAAAA or one Advanced Higher at A with five Highers at AAABB, or two Advanced Highers at AA with five Highers AABBB. We will also accept three Advanced Highers at AAA. Intermediate 2 / National 5 Maths and English are acceptable in lieu of GCSE requirements on a grade for grade basis.

T-Levels

We welcome applications from candidates offering T levels. Applicants would be expected to achieve an overall Distinction from one of these subjects; Digital Business Services, Digital Support and Services, Accounting, Finance, or Management and Administration (the subject Human Resources may be considered in the future).

Applicants are expected to meet the GCSE Maths and English Language minimum requirements for their chosen degree programme.

Alternative entry

We’re committed to identifying the best possible applicants, regardless of personal circumstances or background.

Access to Leeds is an alternative admissions scheme which accepts applications from individuals who might be from low income households, in the first generation of their immediate family to apply to higher education, or have had their studies disrupted.

Find out more about Access to Leeds and alternative admissions.

Typical Access to Leeds offer
A level: ABB

GCSE: 5 GCSEs at grade C/4 or higher including Mathematics grade B/5 and English Language or English Literature grade C/4

Access to Leeds: Pass

International

To study at the University of Leeds, you’ll need to have a recognised English language qualification.

Read more about recognised English Language Requirements for Leeds University Business School on our Entry Requirements page.

For other English qualifications, read English language equivalent qualifications.

IELTS requirements for this course are listed below.

International Foundation Year

International students who do not meet the academic requirements for undergraduate study may be able to study the University of Leeds International Foundation Year. This gives you the opportunity to study on campus, be taught by University of Leeds academics and progress onto a wide range of Leeds undergraduate courses. Find out more about International Foundation Year programmes.

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component.


Improve your English
If you're an international student and you don't meet the English language requirements for this programme, you may be able to study our undergraduate pre-sessional English course, to help improve your English language level.

Fees

UK: £9,250 (per year)

International: £24,000 (per year)

Tuition fees for UK undergraduate students starting in 2022/23
For UK full-time undergraduate students starting in 2022/23 the fee will be £9,250. The fee may increase in future years of your course in line with inflation and as permitted by law. Fees for UK undergraduate students are decided by the government and may vary if policy changes.

Tuition fees for UK undergraduate students starting in 2023/24
Tuition fees for UK full-time undergraduate students for 2023/24 have been agreed by the UK Government and will remain at the current fee level of £9,250. The fee may increase in future years of your course in line with inflation and as permitted by law. Fees for UK undergraduate students are decided by the government and may vary if policy changes.

Tuition fees for international undergraduate students starting in 2023/24
Tuition fees for international students for 2023/24 should be available on individual course pages from September 2022.

Tuition fees for a study abroad or work placement year
If you take a study abroad or work placement year, you’ll pay a reduced tuition fee during this period. For more information, see Study abroad and work placement tuition fees and loans.

Read more about paying fees and charges.

Additional cost information

All students who choose to take the final year optional module Contemporary Management Consulting will have the opportunity to register with the Chartered Management Institute (CMI). By paying this fee you will be registered with the CMI and if you successfully complete the module you will receive the CMI Level 5 Certificate in Professional Consulting.

There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more about additional costs.

Scholarships and financial support

If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances. There is help for students in the form of loans and non-repayable grants from the University and from the government. Find out more in our Undergraduate funding overview.

Leeds University Business School awards a generous range of scholarships.

Applying

Apply to this course through UCAS. Check the deadline for applications on the UCAS website.

The deadline for international students to apply to Leeds University Business School courses is 30 June.

This course is not accepting applications for deferred entry.

We typically receive a high number of applications for this course. To ensure we treat all applications fairly and equitably, we review applications after the UCAS deadline before making a final decision. All applications received before the UCAS deadline are guaranteed equal consideration. Please see our How to Apply page, under “Application decisions” for details.

International students apply through UCAS in the same way as UK students. Our network of international representatives can help you with your application. If you’re unsure about the application process, contact the admissions team for help.

Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Admissions policy

University of Leeds Taught Admissions Policy 2023

This course is taught by

Leeds University Business School

Contact us

Leeds University Business School Course Enquiries Office

Email: lubsugadmissions@leeds.ac.uk
Telephone:

Career opportunities

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This course is ideal if you’re seeking a career within the marketing function of an organisation and want a broader understanding of general management than you can access through a pure marketing degree.

Over the last few years graduates from our business management courses have used this flexible degree as a pathway into a wide range of career choices, such as Human Resources Manager, Recruitment Consultant, Advertising Executive, Business and Solution Analyst, Purchasing Manager, Brand Management Trainee, and Business Process Specialist.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

You will be supported throughout your studies by the Business School’s dedicated Employability and Opportunity team who will help you develop and demonstrate the professional skills and experience that top employers are looking. You'll benefit from one-to-one support, workshops and events from graduate employers.

In addition, Leeds University Business School students also have full access to the University Careers Centre and Centre for Enterprise and Entrepreneurial Studies.

The Careers Centre work with a large network of experienced professionals from companies such as Santander, M&S and KPMG, who volunteer as mentors on our Nurturing Talent Mentor Scheme. Applying for the scheme is a competitive process and it offers Business School students a wide range of benefits as they are mentored on a one-to-one basis for one academic year.

Study abroad and work placements

Study abroad

On this course you have the opportunity to apply to spend an additional academic year studying abroad. The University has partnerships with more than 300 universities worldwide and popular destinations for our students include the USA, Canada, Australia, countries in Asia and countries in Europe.

You can also apply to take part in a short-course summer school at one of our overseas partner institutions. A summer school can be taken as part of a three-year degree, or in addition to a study year abroad or year in industry.

Read more about studying abroad.

Work placement

Practical work experience can help you decide on your career and improve your employability.

On this course you have the option to apply to spend a year in industry with organisations across the public, private and voluntary sectors, in the UK or overseas. If you take this option, your degree will be extended to a four-year programme with the third year spent on placement.

Support to find shorter internships is also available. Read more about work placements.

Student profile: James Quirk

My degree has totally supported me with the knowledge and learning required for this and I've now secured a place on the graduate scheme at Nestlé, as an Assistant Brand Manager.
Find out more about James Quirk's time at Leeds