Marketing Management with Advertising MSc

Year of entry

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Start date
September 2024
Delivery type
On campus
Duration
12 months full time
Entry requirements
A bachelor degree with a 2:1 (hons) in any subject.
Full entry requirements
English language requirements
IELTS 7.0 overall, with no less than 6.5 in any one component.
UK fees
£15,750 (Total)
International fees
£30,250 (Total)
Accredited
Yes

Course overview

Three students being taught in a seminar room.

Business Masters Open Day

Learn more about this course at our Business Masters Open Day. Join us on campus on Monday 25 March to meet Academic staff and current students.

Gain specialist knowledge in marketing management and communications, with a focus on advertising and branding. On this course, you’ll develop a comprehensive understanding of key areas of marketing such as strategy and consumer behaviour.

Taught by specialists with professional experience and internationally recognised research expertise, you’ll gain the skills and knowledge to pursue a successful career in marketing management.

The course offers a balance of both academic and practical learning, allowing you to put your knowledge into practice within genuine business situations. You’ll explore the latest developments in marketing management, both in theory and in practice.

You’ll graduate with up-to-date knowledge that will make an impact with employers and add value to your career.

Dedicated modules will introduce you to essential marketing concepts, frameworks and approaches. You’ll also gain the skills you’ll need to work as a professional in marketing or advertising. A choice of optional modules will allow you to explore areas that suit your career plans.

Course highlights

  • This course is shaped by the Business School’s Global and Strategic Marketing Research Centre, one of the leading centres of research in marketing in Europe.
  • Learn from academics who bring their world-leading expertise to the classroom.
  • Develop cross-cultural thinking and understand how professional marketers operate across the world, helping you stand out in the global job market.
  • Your learning will be connected to developments in industry through guest speakers who share current trends and valuable real-world insight.
  • Build your professional skills and personal brand through the ‘The Global Marketing Professional’ module and improve your job market readiness with support from the Careers Service.
  • Graduate with the skills and knowledge to succeed in different areas of advertising and marketing, such as communications, marketing management, strategic marketing, account management, marketing analytics, or even entrepreneurship.

Find out more about studying your Masters at Leeds University Business School.

Please note, until September 2023, this course was previously offered under the name MA Advertising and Marketing.

Accreditation

Leeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUIS

This Masters degree is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to work towards CIM qualifications during your studies and receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

CIM qualifications are highly sought after by employers, ensuring you're equipped with the best opportunities for a successful marketing career.

Course details

You’ll study compulsory modules covering several aspects of marketing, management and communications.

Modules in marketing communications, strategy and consumer behaviour will develop your understanding of the ways brands communicate with their audiences and how key marketing decisions are made.

You’ll explore theories and practices of different types of advertising and examine how organisations plan their media strategies in a changing media landscape. You’ll also gain an insight into the important functions of brand management and digital marketing.

Optional modules will give you the chance to shape the course to suit your interests or career plans.

The course culminates in a final dissertation, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in detail.

You’ll have the option to complete either a standard research dissertation on an academic topic of your choice, or a practice-based dissertation, allowing you to work on a real-world marketing problem.

Course structure

The list shown below represents typical modules/components studied and may change from time to time. Read more in our terms and conditions.

For more information and a full list of typical modules available on this course, please read Marketing Management with Advertising MSc in the course catalogue

Year 1 compulsory modules

Module Name Credits
Consumer Behaviour 15
Marketing Communications 15
Global Strategic Marketing 15
Advertising and Media Planning 15
Brand management 15
Digital and Interactive Marketing 15
Research Methods for Marketing 15
The Global Marketing Professional 15
Marketing Academic / Applied Dissertation 45

Year 1 optional modules (selection of typical options shown below)

Module Name Credits
Marketing Analytics 15
Persuasive Writing and Speechmaking 15
Advanced Quantitative Research Techniques in Marketing 15
Corporate Social Responsibility and Sustainability 15
Public Relations and Corporate Communications 15
Sales Promotion and Sponsorship 15
Change Management and Communication 15
Social Media Marketing 15

Learning and teaching

You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, allowing you to develop your skills in research and analysis.

Our Virtual Learning Environment will help support your studies. This is a central place where you can find all the information and resources for the school, your course and modules.

On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

Assessment

Assessment methods emphasise both knowledge and essential skills development. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs. This diversity enables you to develop a broad range of skills as preparation for professional life.

Applying

Entry requirements

A bachelor degree with a 2:1 (hons) in any subject.

International qualifications

We accept a range of international equivalent qualifications.

English language requirements

IELTS 7.0 overall, with no less than 6.5 in any one component.. For other English qualifications, read English language equivalent qualifications.

Improve your English

International students who do not meet the English language requirements for this programme may be able to study our postgraduate pre-sessional English course, to help improve your English language level.

This pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Marketing (6 weeks) and Language for Business: Marketing (10 weeks).

We also offer online pre-sessionals alongside our on-campus pre-sessionals. Find out more about our six week online pre-sessional.

You can also study pre-sessionals for longer periods – read about our postgraduate pre-sessional English courses.

How to apply

Application deadlines

We operate a staged admissions process for this course with selection deadlines throughout the year.

If you do not receive an offer in a particular round, you will either be notified that your application has been unsuccessful, or we will carry your application forward to be considered in the next round.

Please see our How to Apply page for full details and the application deadlines for each stage.

The ‘Apply’ link at the top of this page takes you to information on applying for taught programmes and to the University's online application system.

If you're unsure about the application process, contact the admissions team for help.

Documents and information you’ll need

  • A copy of your degree certificate and transcript, or a partial transcript if you’re still studying
  • Contact details for two academic references
  • A personal statement
  • An up-to-date CV
  • Your approved English Language test* (if applicable)
  • A letter of sponsorship, if you need one.

* Applicants who have not yet completed an approved English language test may apply for a Masters course prior to taking a test.

Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Admissions policy

University of Leeds Taught Admissions Policy 2024

This course is taught by

Leeds University Business School

Contact us

Postgraduate Admissions Office

Email: masters@lubs.leeds.ac.uk
Telephone:

Fees

UK: £15,750 (Total)

International: £30,250 (Total)

Read more about paying fees and charges.

For fees information for international taught postgraduate students, read Masters fees.

Additional cost information

There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more on our living costs and budgeting page.

Scholarships and financial support

We’re offering up to 50 Business School Excellence Scholarships to UK and International students starting one of our Masters courses in 2024. These scholarships offer a 50% fee reduction and will be awarded to particularly deserving applicants who demonstrate excellent academic, professional and personal achievements.

You do not have to submit a separate application for our Excellence Scholarships - you will be automatically considered when your course application is reviewed.

International Excellence Scholarships (International applicants)

Masters Excellence Scholarships (UK applicants)

Read more about Masters Funding and Scholarships

Career opportunities

A postgraduate degree from Leeds University Business School has a high value out in the world. Your course will equip you with valuable professional skills that will support you in your career long after your time at Leeds.

Graduates can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments.

Previous graduates have become brand managers, research managers, account executives, business development specialists and sales managers. Some have even started their own businesses.

Employers include marketing agencies within the advertising, digital and marketing communications sectors, as well as retailers, communications groups, commercial banks, education and recruitment agencies.

Careers support

Professional Development support will be provided as part of this course to help you achieve your career ambitions.

You’ll also benefit from the University’s Careers Service, where you can access a range of support to help you plan your career and make well-informed decisions, even after you graduate. where you can access a range of support to help you plan your career and make well-informed decisions, even after you graduate.

Read more about our careers and professional development support.

Student profile: Oyinloluwa Akeredolu

The modules of this course are broken down into bits that form meaningful ‘wholes’. Advertising is fun, helps you think creatively and yet strategically, so that the ideas created can generate profit.
Find out more about Oyinloluwa Akeredolu 's time at Leeds