Year of entry 2024
- Start date
- September 2024
- Delivery type
- On campus
- 12 months full time
- Entry requirements
- A bachelor degree with a 2:1 (hons) in any subject.
Full entry requirements
- English language requirements
- IELTS 7.0 overall, with no less than 6.5 in any one component.
- UK fees
- £15,750 (Total)
- International fees
- £30,250 (Total)
Gain specialist knowledge in marketing management and communications, with a focus on advertising and branding. On this course, you’ll develop a comprehensive understanding of key areas of marketing such as strategy and consumer behaviour.
Taught by specialists with professional experience and internationally recognised research expertise, you’ll gain the skills and knowledge to pursue a successful career in marketing management.
The course offers a balance of both academic and practical learning, allowing you to put your knowledge into practice within genuine business situations. You’ll explore the latest developments in marketing management, both in theory and in practice.
You’ll graduate with up-to-date knowledge that will make an impact with employers and add value to your career.
Dedicated modules will introduce you to essential marketing concepts, frameworks and approaches. You’ll also gain the skills you’ll need to work as a professional in marketing or advertising. A choice of optional modules will allow you to explore areas that suit your career plans.
- This course is shaped by the Business School’s Global and Strategic Marketing Research Centre, one of the leading centres of research in marketing in Europe.
- Learn from academics who bring their world-leading expertise to the classroom.
- Develop cross-cultural thinking and understand how professional marketers operate across the world, helping you stand out in the global job market.
- Your learning will be connected to developments in industry through guest speakers who share current trends and valuable real-world insight.
- Build your professional skills and personal brand through the ‘The Global Marketing Professional’ module and improve your job market readiness with support from the Careers Service.
- Graduate with the skills and knowledge to succeed in different areas of advertising and marketing, such as communications, marketing management, strategic marketing, account management, marketing analytics, or even entrepreneurship.
Please note, until September 2023, this course was previously offered under the name MA Advertising and Marketing.
This Masters degree is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to work towards CIM qualifications during your studies and receive exemptions from selected assessments.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
CIM qualifications are highly sought after by employers, ensuring you're equipped with the best opportunities for a successful marketing career.
You’ll study compulsory modules covering several aspects of marketing, management and communications.
Modules in marketing communications, strategy and consumer behaviour will develop your understanding of the ways brands communicate with their audiences and how key marketing decisions are made.
You’ll explore theories and practices of different types of advertising and examine how organisations plan their media strategies in a changing media landscape. You’ll also gain an insight into the important functions of brand management and digital marketing.
Optional modules will give you the chance to shape the course to suit your interests or career plans.
The course culminates in a final dissertation, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in detail.
You’ll have the option to complete either a standard research dissertation on an academic topic of your choice, or a practice-based dissertation, allowing you to work on a real-world marketing problem.
The list shown below represents typical modules/components studied and may change from time to time. Read more in our terms and conditions.
Year 1 compulsory modules
|Global Strategic Marketing||15|
|Advertising and Media Planning||15|
|Digital and Interactive Marketing||15|
|Research Methods for Marketing||15|
|The Global Marketing Professional||15|
|Marketing Academic / Applied Dissertation||45|
Year 1 optional modules (selection of typical options shown below)
|Persuasive Writing and Speechmaking||15|
|Advanced Quantitative Research Techniques in Marketing||15|
|Corporate Social Responsibility and Sustainability||15|
|Public Relations and Corporate Communications||15|
|Sales Promotion and Sponsorship||15|
|Change Management and Communication||15|
|Social Media Marketing||15|
Learning and teaching
You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, allowing you to develop your skills in research and analysis.
Our Virtual Learning Environment will help support your studies. This is a central place where you can find all the information and resources for the school, your course and modules.
On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.
Assessment methods emphasise both knowledge and essential skills development. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs. This diversity enables you to develop a broad range of skills as preparation for professional life.
A bachelor degree with a 2:1 (hons) in any subject.
We accept a range of international equivalent qualifications.
English language requirements
IELTS 7.0 overall, with no less than 6.5 in any one component.. For other English qualifications, read English language equivalent qualifications.
Improve your English
If you're an international student and you don't meet the English language requirements for this programme, you may be able to study our postgraduate pre-sessional English course, to help improve your English language level.
This pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Marketing (6 weeks) and Language for Business: Marketing (10 weeks).
We also offer online pre-sessionals alongside our on-campus pre-sessionals. You could study a part-time online course starting in January, or a full-time course in summer. Find out more about online pre-sessionals.
You can also study pre-sessionals for longer periods – read about our postgraduate pre-sessional English courses.
How to apply
We operate a staged admissions process for this course with selection deadlines throughout the year.
If you do not receive an offer in a particular round, you will either be notified that your application has been unsuccessful, or we will carry your application forward to be considered in the next round.
Please see our How to Apply page for full details and the application deadlines for each stage.
The ‘Apply’ link at the top of this page takes you to information on applying for taught programmes and to the University's online application system.
If you're unsure about the application process, contact the admissions team for help.
Documents and information you’ll need
- A copy of your degree certificate and transcript, or a partial transcript if you’re still studying
- Contact details for two academic references
- A personal statement
- An up-to-date CV
- Your approved English Language test* (if applicable)
- A letter of sponsorship, if you need one.
* Applicants who have not yet completed an approved English language test may apply for a Masters course prior to taking a test.
Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.
This course is taught by
Postgraduate Admissions Office
UK: £15,750 (Total)
International: £30,250 (Total)
Read more about paying fees and charges.
For fees information for international taught postgraduate students, read Masters fees.
Additional cost information
There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more about additional costs.
Scholarships and financial support
We’re offering up to 50 Business School Excellence Scholarships to UK and International students starting one of our Masters courses in 2024. These scholarships offer a 50% fee reduction and will be awarded to particularly deserving applicants who demonstrate excellent academic, professional and personal achievements.
You do not have to submit a separate application for our Excellence Scholarships - you will be automatically considered when your course application is reviewed.
A postgraduate degree from Leeds University Business School has a high value out in the world. Your course will equip you with valuable professional skills that will support you in your career long after your time at Leeds.
Graduates can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments.
Previous graduates have become brand managers, research managers, account executives, business development specialists and sales managers. Some have even started their own businesses.
Employers include marketing agencies within the advertising, digital and marketing communications sectors, as well as retailers, communications groups, commercial banks, education and recruitment agencies.
Professional Development support will be provided as part of this course to help you achieve your career ambitions.
You’ll also benefit from the University’s Careers Service, where you can access a range of support to help you plan your career and make well-informed decisions, even after you graduate. where you can access a range of support to help you plan your career and make well-informed decisions, even after you graduate.
Student profile: Oyinloluwa Akeredolu
The modules of this course are broken down into bits that form meaningful ‘wholes’. Advertising is fun, helps you think creatively and yet strategically, so that the ideas created can generate profit.Find out more about Oyinloluwa Akeredolu 's time at Leeds