Marketing Management with Advertising MSc

Course overview

Connect customers with brands and convert stories into sales with a degree relevant to every sector.

Understand a brand and create a strategy that brings it to life – that's marketing. Run a campaign to influence an audience to act – that's advertising. From finding the right words to putting them in the right place at the right time, we’ll show you how to become a confident marketer with an advertising edge.

The world of marketing and advertising is fast-changing. Graduates of this course will have in-demand specialist skills, along with the ability to communicate and present their ideas effectively. Giving you an edge when competing for the best roles.

You’ll learn from academics with both professional experience and internationally recognised research expertise. With a comprehensive understanding of areas such as strategy, consumer behaviour and digital media, you’ll have the skills needed to pursue a successful career in the marketing industry.

The course offers a balance of both academic and practical learning. You’ll build a strong knowledge base in essential marketing concepts, frameworks and approaches in a global context, and understand the role of digital and interactive marketing. You’ll also focus on developing your professional skills through a dedicated module and practical experience in genuine business scenarios.

After you graduate, you could go on to work in media, digital marketing, brand management, social media, copywriting and public relations. Some of our graduates have gone on to work in roles at global food and drink companies and communications agencies.

Student profile: Anushka Menghwani

Studying at Leeds University Business School (LUBS) has been a really exciting and fulfilling time. The support system has been fantastic – from professors readily available for guidance to dedicated career services that prepare you for the job market. The learning environment itself is top-notch. Leeds, the city itself, is a vibrant and welcoming place. There's always something to do, from exploring historical sites to a thriving nightlife. The city's friendly atmosphere creates a great sense of community, which always made me feel right at home.

Anushka Menghwani, MA Advertising and Marketing

Why study at Leeds:

• Accredited by the Chartered Institute of Marketing (CIM), this course gives you the chance to work towards a CIM qualification during your studies and receive exemptions from certain assessments. 
• This course is shaped by the Business School’s Global and Strategic Marketing Research Centre, one of the leading centres of marketing research in Europe.
• Understand how marketers operate around the world, giving yourself a real advantage in the global job market.
• Stay up to date with the latest insights from industry guest speakers, who’ll share current trends and valuable real-world insights.
• Start preparing for the workplace from day one. Our ‘Global Marketing Professional’ module develops your personal and professional skills so you’re confident and ready for the global marketing environment.
• As a Masters student at Leeds University Business School, you can apply for a place on a week-long international study tour, which includes company visits, guest lectures and networking events. Previous study tours have included visits to Berlin, Frankfurt, Milan and Zurich.

Accreditation

This Masters degree is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to work towards CIM qualifications during your studies and receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, ensuring you're equipped with the best opportunities for a successful marketing career.

Leeds University Business School

Leeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUIS. This means you'll join one of the UK's most prestigious business schools with a global reputation for high-quality teaching and research. We’ll introduce you to a culture of new ideas and different perspectives. Our diverse, international learning community will offer you new experiences and global connections for life.

AACSB, AMBA and EQUIS

Course details and modules

You’ll study compulsory modules covering several aspects of marketing, management and communications.

Modules in marketing communications, strategy and consumer behaviour will develop your understanding of the ways brands communicate with their audiences and how key marketing decisions are made.

You’ll explore theories and practices of different types of advertising and examine how organisations plan their media strategies in a changing media landscape. You’ll also gain an insight into important functions of brand management and digital marketing.

Optional modules will give you the chance to shape the course to suit your interests or career plans.

The course culminates in a final dissertation, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in detail.

You’ll have the choice to complete either a standard research dissertation on an academic topic of your choice, or a practice-based dissertation, allowing you to work on a real-world marketing problem.

Course structure

The list shown below represents typical modules/components studied and may change from time to time. Read more in our terms and conditions.

For more information and a full list of typical modules available on this course, please read Marketing Management with Advertising MSc in the course catalogue

Year 1 compulsory modules

Year 1 optional modules (selection of typical options shown below)

Learning and teaching

You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, allowing you to develop your skills in research and analysis.

Our Virtual Learning Environment will help support your studies. This is a central place where you can find all the information and resources for the school, your course and modules.

On this course, you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

Assessment

Assessment methods emphasise both knowledge and essential skills development. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs. This diversity enables you to develop a broad range of skills as preparation for professional life.

Applying

Entry requirements

A bachelor degree with a 2:1 (hons) in any subject.

International qualifications

We accept a range of international equivalent qualifications.

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any one component.. For other English qualifications, read English language equivalent qualifications.

Improve your English

International students who do not meet the English language requirements for this programme may be able to study our postgraduate pre-sessional English course, to help improve your English language level.

This pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Business (6 weeks) and Language for Business (10 weeks).

We also offer online pre-sessionals alongside our on-campus pre-sessionals. Find out more about our six week online pre-sessional and our 10 week online pre-sessional. 

You can also study pre-sessionals for longer periods – read about our postgraduate pre-sessional English courses.

How to apply

Documents and information you’ll need

• a copy of your degree certificate and transcript, or a partial transcript if you’re still studying
• contact details for two academic references
• a personal statement
• an up-to-date CV
• your approved English Language test* (if applicable)
• a letter of sponsorship, if you need one.

* Applicants who have not yet completed an approved English language test may apply for a Masters course prior to taking a test.

Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Admissions policy

University of Leeds Admissions Policy 2026

This course is taught by

Leeds University Business School

Contact us

Postgraduate Admissions Office

Email: masters@lubs.leeds.ac.uk
Telephone:

Fees

UK: £15,750 (Total)

International: £31,500 (Total)

Read more about paying fees and charges.

For fees information for international taught postgraduate students, read Masters fees.

Additional cost information

There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more on our living costs and budgeting page.

Scholarships and financial support

If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances. There may be help for students in the form of loans and non-repayable grants from the University and from the government.  Find out more at Masters funding overview.

Scholarships are also available to help fund your Masters. Find out more and check your eligibility below: 

• Scholarships for International students 
• Scholarships and funding for UK students
• Your subject area may also offer scholarships

Career opportunities

Masters careers and employability: hear from students and alumni video

From day one, we encourage you to think beyond your time at Leeds and look towards a meaningful career. This Masters degree will equip you with transferable skills in high demand across global marketing roles, helping you build a long and flexible career across diverse areas of business. 

You’ll be able to pursue a career in many areas of marketing, including global marketing, marketing research, advertising and public relations, marketing consultancy, social media marketing, digital and interactive marketing and supply chain management.

Where this degree could take you

Here’s an insight into the job roles some of our computer science graduates have obtained:

• Associate Director of The Wall Street Journal
• Vice President at Harley Davidson
• Global Associate Marketing Director at Wella
• Senior Analyst at Deloitte India
• Head of Marketing and Communications at Time International
• Senior Insights and Analysis Executive at MEC Media Planning Agency
• Head of European PR at Task Rabbit.
• New careers to add in from alumni data:
• Director at Marketit Global
• Founder of Not Just Entreprises
• Associate Product Manager at Newegg Inc.
• Business Development Associate at Informed Services

Graduates who aspire to a research or academic career will also be prepared for a research degree in marketing.

Skills for your future

This course develops transferable skills global marketing roles demand. Our carefully crafted modules help you develop personal and professional competencies, and you'll graduate with job-ready skills in areas such as:

• media planning – strategically planning a media launch, selecting media mix, understanding reach, frequency and effectiveness metrics
• advertising – developing messaging, mocking up advertisements, writing briefs
• teamwork and communication – developing your own strengths while working as part of a team
• presentation skills - learn how to develop and deliver impactful presentations during practical assignments.

Links with industry

You’ll benefit from our strong industry and professional links, supported by guest speakers, case studies, applied projects, and connections with our professional accreditation body, the Chartered Institute of Marketing (CIM).

All of this gives you a range of opportunities to gain valuable exposure to current industry practice, direct insights from industry professionals, and the credibility of professional accreditation.

Global business experience

The Global Industry Programme gives Masters students a great opportunity to gain real-world experience through live industry projects. You’ll connect with leading companies across the globe to work on impactful, hands-on consultancy projects, enhancing your employability skills and enabling you to apply your theoretical knowledge to practical business challenges. 

Work placements and industry experience

As a Masters student at Leeds, you’ll have the unique opportunity to gain real-world industry experience with our Global Industry Programme.

You’ll develop key professional skills and gain invaluable insight into working in your chosen field, helping to solve a real business problem from a live company brief.

This experience will enhance your CV, helping you to stand out in the competitive graduate jobs market and improving your chances of securing the career you want.

Benefits of the Global Industry Programme:

• Fully online and designed to fit around your studies.
• Opportunities to make professional networks in areas such as digital marketing, business growth, sustainability and funding strategy.
• Gain valuable insight and build consultancy experience with a UK or international organisation, working on a time limited brief.
• Work as part of a team across disciplines to tackle real business needs.
• Advance your experience and hands-on skills by putting the course teachings into practice.
• Improve your employability prospects.
• Make new friends, build confidence and consider your future plans.