International Marketing Management MSc

Course overview

Put some of the biggest business voices on the global map as you prepare for a career in creativity, storytelling and strategy.

Marketing is all about telling stories to attract your audience’s attention. From social media and emails to websites and billboards, selling a product or a service to drive sales is marketing, and it’s all around us!

On this course, you'll become a confident, international marketer, learning what marketing strategy is and how to use it, and the role of communications and operations in different countries, cultures and industries. Plus, you'll be based in Leeds, a city that’s right at the heart of global marketing action.

After you graduate, there’s a whole world out there. You could work in global marketing, marketing research, advertising, or public relations. Some of our graduates have gone on to work at major global companies such as The Wall Street Journal, Harley Davidson, and Deloitte.

“I chose to study at Leeds University Business School because of its reputation for teaching and research excellence, evidenced by the triple accreditation, but also because of its [reputation for] student friendliness. My course was unique because of its great balance between theory and practice and the focus on employability.”

Federica Sala, MSc International Marketing Management

Why study at Leeds:

• Accredited by leading industry bodies: The Chartered Institute of Marketing (CIM), the Chartered Institute of Export and International Trade, and shaped by the Business School’s Global and Strategic Marketing Research Centre, one of Europe’s leading marketing research centres. 
• Highly placed in national and international league tables: The course isranked 6th in the UK by QS (2025 Business Masters ranking, Marketing category). 
• Apply for a week-long international study: Immerse yourself in company visits, guest lectures and networking events. Previous study tours have included visits to Berlin, Frankfurt, Milan and Zurich. 

Accreditation

This Masters degree is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to work towards CIM qualifications during your studies and receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

CIM qualifications are highly sought after by employers, ensuring you are equipped with the best opportunities for a successful marketing career.

The course is also accredited by the Chartered Institute of Export and International Trade, the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade.

Leeds University Business School

Leeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUIS. This means you'll join one of the UK's most prestigious business schools with a global reputation for high-quality teaching and research. We’ll introduce you to a culture of new ideas and different perspectives. Our diverse, international learning community will offer you new experiences and global connections for life.

AACSB, AMBA and EQUIS

Course details and modules

Core modules will develop your understanding of marketing theory and practice with a global focus.

You’ll learn how organisations use marketing research to understand their market, while gaining an awareness of consumer behaviour across cultures.

You’ll explore how this information is turned into practical marketing strategies, with modules focusing on marketing communications, and the challenges of the global marketing environment.

You’ll further develop your knowledge by focusing on international services marketing, considering practical solutions to the problems of global distribution and supply chains. Optional modules enable you to explore specific areas that suit your interests or career plans.

The course culminates in a final dissertation, allowing you to demonstrate the knowledge and skills you’ve gained through detailed analysis of a specific topic.

You’ll have the option to complete a standard research dissertation on an academic topic of your choice, or a practice-based dissertation, allowing you to work on a real-world marketing problem.

Course structure

The list shown below represents typical modules/components studied and may change from time to time. Read more in our terms and conditions.

For more information and a full list of typical modules available on this course, please read International Marketing Management MSc in the course catalogue

Year 1 compulsory modules

Year 1 optional modules (selection of typical options shown below)

Learning and teaching

You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, which allows you to develop your skills in research and analysis.

Our Virtual Learning Environment will help to support your studies: it’s a central place where you can find all the information and resources for the school, your programme and modules.

On this course, you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs.

This diversity enables you to develop a broad range of skills as preparation for professional life.

Applying

Entry requirements

A bachelor degree with a 2:1 (hons) in any subject. This course is primarily aimed at students with a general business or non-business background; however, we do not restrict entry for those who have previously studied marketing.

International qualifications

We accept a range of international equivalent qualifications.

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.

Improve your English

International students who do not meet the English language requirements for this programme may be able to study our postgraduate pre-sessional English course, to help improve your English language level.

This pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Business (6 weeks) and Language for Business (10 weeks).

We also offer online pre-sessionals alongside our on-campus pre-sessionals. Find out more about our six week online pre-sessional and our 10 week online pre-sessional. 

You can also study pre-sessionals for longer periods – read about our postgraduate pre-sessional English courses.

How to apply

Documents and information you’ll need

• a copy of your degree certificate and transcript, or a partial transcript if you’re still studying
• contact details for two academic references
• a personal statement
• an up-to-date CV
• your approved English Language test* (if applicable)
• a letter of sponsorship, if you need one.

* Applicants who have not yet completed an approved English language test may apply for a Masters course prior to taking a test.

Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Admissions policy

University of Leeds Admissions Policy 2026

This course is taught by

Leeds University Business School

Contact us

Postgraduate Admissions Office

Email: masters@lubs.leeds.ac.uk
Telephone:

Fees

UK: £15,750 (Total)

International: £31,500 (Total)

Read more about paying fees and charges.

For fees information for international taught postgraduate students, read Masters fees.

Additional cost information

There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more on our living costs and budgeting page.

Scholarships and financial support

If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances. There may be help for students in the form of loans and non-repayable grants from the University and from the government.  Find out more at Masters funding overview.

Scholarships are also available to help fund your Masters. Find out more and check your eligibility below: 

• Scholarships for International students 
• Scholarships and funding for UK students
• Your subject area may also offer scholarships

Career opportunities

Where this degree could take you

Here’s an insight into the job roles some of our financial mathematics graduates have obtained:

• Associate Director of The Wall Street Journal
• Vice President at Harley Davidson
• Global Associate Marketing Director at Wella
• Senior Analyst at Deloitte India
• Head of Marketing and Communications at Time International
• Senior Insights and Analysis Executive at MEC Media Planning Agency
• Head of European PR at Task Rabbit
• Director at Marketit Global
• Founder of Not Just Enterprises
• Associate Product Manager at Newegg Inc
• Business Development Associate at Informed Services

Graduates who aspire to a research or academic career will also be prepared for a research degree in marketing.

I always knew I wanted to work in digital marketing. This became even clearer after I completed the Digital Marketing module. After I graduated, I started applying for SEO roles. Now, I am working as Head of Marketing for ABCD Agency, based in Berlin.

Susanna Hartmans

Careers support

At Leeds, we help you to prepare for your future from day one — that’s one of the reasons Leeds graduates are so sought after by employers. The University's Careers Service is one of the largest in the country, providing a wide range of resources to help you take your next steps after graduation and get you where you want to be.

• Dedicated employability officer — gain quality advice, guidance and information to help you choose a career path. From CV and cover letter writing to supporting you with job applications, our School’s dedicated employability officer is on hand to help maximise your capabilities through a process of personal development and career planning.
• Employability and networking events — we run a full range of events, including careers fairs and industry talks in specialist areas and across broader industries, with employers who are actively recruiting for roles, giving you the opportunity to network and engage with industry sponsors. 
• Employability skills training – to support your transition to the workplace, we embed training in a range of key transferable skills valued by employers, such as research and data analysis, in all our programmes.
• MyCareer system — on your course and after you graduate, you’ll have access to a dedicated careers portal where you can book appointments with our team, get information on careers and see job vacancies and upcoming events.
• Opportunities at Leeds — there are plenty of exciting opportunities offered by our Leeds University Union, including volunteering and over 300 clubs and societies to get involved in.

You'll also have full access to the University’s Careers Centre, which is one of the largest in the country.

Skills for your future

The MSc International Marketing Management will provide you with a range of transferable skills that are in demand in marketing roles across the world.

You'll graduate with job-ready skills in areas such as:

• critical thinking
• analysis and synthesis
• effective problem solving and decision making
• data analysis, using tools such as SPSS
• professional writing and presentation
• cross-cultural communication.

Links with industry

You’ll benefit from our strong industry and professional links, supported by guest speakers, case studies, applied projects, and connections with our professional accreditation body, the Chartered Institute of Marketing (CIM).

All of this gives you a range of opportunities to gain valuable exposure to current industry practice, direct insights from industry professionals, and the credibility of professional accreditation.

Global business experience

The Global Industry Programme gives Masters students a great opportunity to gain real-world experience through live industry projects. You’ll connect with leading companies across the globe to work on impactful, hands-on consultancy projects, enhancing your employability skills and enabling you to apply your theoretical knowledge to practical business challenges. 

Work placements and industry experience

As a Masters student at Leeds, you’ll have the unique opportunity to gain real-world industry experience with our Global Industry Programme.

You’ll develop key professional skills and gain invaluable insight into working in your chosen field, helping to solve a real business problem from a live company brief.

This experience will enhance your CV, helping you to stand out in the competitive graduate jobs market and improving your chances of securing the career you want.

Benefits of the Global Industry Programme:

• Fully online and designed to fit around your studies.
• Opportunities to make professional networks in areas such as digital marketing, business growth, sustainability and funding strategy.
• Gain valuable insight and build consultancy experience with a UK or international organisation, working on a time limited brief.
• Work as part of a team across disciplines to tackle real business needs.
• Advance your experience and hands-on skills by putting the course teachings into practice.
• Improve your employability prospects.
• Make new friends, build confidence and consider your future plans.