Marketing Management with Advertising MSc
Year of entry 2026
- Start date
- September 2026
- Delivery type
- On campus
- Duration
- 12 months full time
- Entry requirements
- A bachelor degree with a 2:1 (hons) in any subject.
Full entry requirements - English language requirements
- IELTS 6.5 overall, with no less than 6.0 in any one component.
- UK fees
- £15,750 (Total)
- International fees
- £31,500 (Total)
- Contact
- masters@lubs.leeds.ac.uk
Course overview
This CIM-accredited course will advance your knowledge of marketing management, specialising in the areas of advertising and branding.
The world of marketing and advertising is fast-changing. As a graduate of this course, you'll have in-demand specialist skills along with the ability to communicate and present your ideas effectively. Giving you an edge when competing for the best roles.
You’ll learn from academics with both professional experience and internationally recognised research expertise. With a comprehensive understanding of areas such as strategy, consumer behaviour and digital media, you’ll have the skills needed to pursue a successful career in the marketing industry.
The course offers a balance of both academic and practical learning. You’ll build a strong knowledge base in essential marketing concepts, frameworks and approaches in a global context, and understand the role of digital and interactive marketing. You’ll also focus on developing your professional skills through a dedicated module and practical experience in genuine business scenarios.
A choice of optional modules will allow you to explore different areas of marketing and advertising and begin to refine your career plans.
Course Highlights
- Accredited by the Chartered Institute of Marketing (CIM), with the opportunity to work towards a CIM qualification during your studies and receive exemptions from selected assessments.
- This course is shaped by the Business School’s Global and Strategic Marketing Research Centre, one of the leading centres of research in marketing in Europe.
- Develop cross-cultural thinking and understand how professional marketers operate across the world, giving you an advantage in the global job market.
- Ensure your skills are up to date with insight from guest speakers from the business, who’ll share current trends and valuable real-world insight.
- The ‘Global Marketing Professional’ module develops the personal and professional skills and competencies essential for success in the global marketing environment. This and other activities, such as applied projects, cross-cultural teamwork and professional presentations let you practise workplace-relevant skills, build confidence and readiness for employment from day one.
- As a Masters student at Leeds University Business School, you can apply for a place on a week-long international study tour, which includes company visits, guest lectures and networking events. Previous study tours have included visits to Berlin, Frankfurt, Milan and Zurich.
Accreditation
This Masters degree is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to work towards CIM qualifications during your studies and receive exemptions from selected assessments.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, ensuring you're equipped with the best opportunities for a successful marketing career.
Leeds University Business School
Leeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUIS. This means you'll join one of the UK's most prestigious business schools with a global reputation for high-quality teaching and research. We’ll introduce you to a culture of new ideas and different perspectives. Our diverse, international learning community will offer you new experiences and global connections for life.
Course details and modules
You’ll study compulsory modules covering several aspects of marketing, management and communications.
Modules in marketing communications, strategy and consumer behaviour will develop your understanding of the ways brands communicate with their audiences and how key marketing decisions are made.
You’ll explore theories and practices of different types of advertising and examine how organisations plan their media strategies in a changing media landscape. You’ll also gain an insight into important functions of brand management and digital marketing.
Optional modules will give you the chance to shape the course to suit your interests or career plans.
The course culminates in a final dissertation, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in detail.
You’ll have the choice to complete either a standard research dissertation on an academic topic of your choice, or a practice-based dissertation, allowing you to work on a real-world marketing problem.
Course structure
The list shown below represents typical modules/components studied and may change from time to time. Read more in our terms and conditions.
Year 1 compulsory modules
| Module Name | Credits |
|---|---|
| Consumer Behaviour | 15 |
| Marketing Communications | 15 |
| Global Strategic Marketing | 15 |
| Advertising and Media Planning | 15 |
| Brand management | 15 |
| Digital and Interactive Marketing | 15 |
| Research Methods for Marketing | 15 |
| The Global Marketing Professional | 15 |
| Marketing Academic / Applied Dissertation | 45 |
Year 1 optional modules (selection of typical options shown below)
| Module Name | Credits |
|---|---|
| Marketing Analytics | 15 |
| Persuasive Writing and Speechmaking | 15 |
| Corporate Social Responsibility and Sustainability | 15 |
| Sales Promotion and Sponsorship | 15 |
| Change Management and Communication | 15 |
| Social Media Marketing | 15 |
Learning and teaching
You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, allowing you to develop your skills in research and analysis.
Our Virtual Learning Environment will help support your studies. This is a central place where you can find all the information and resources for the school, your course and modules.
On this course, you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.
Assessment
Assessment methods emphasise both knowledge and essential skills development. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs. This diversity enables you to develop a broad range of skills as preparation for professional life.
Applying
Entry requirements
A bachelor degree with a 2:1 (hons) in any subject.
International qualifications
We accept a range of international equivalent qualifications.
English language requirements
IELTS 6.5 overall, with no less than 6.0 in any one component.. For other English qualifications, read English language equivalent qualifications.
Improve your English
International students who do not meet the English language requirements for this programme may be able to study our postgraduate pre-sessional English course, to help improve your English language level.
This pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Business (6 weeks) and Language for Business (10 weeks).
We also offer online pre-sessionals alongside our on-campus pre-sessionals. Find out more about our six week online pre-sessional and our 10 week online pre-sessional.
You can also study pre-sessionals for longer periods – read about our postgraduate pre-sessional English courses.
How to apply
Documents and information you’ll need
- a copy of your degree certificate and transcript, or a partial transcript if you’re still studying
- contact details for two academic references
- a personal statement
- an up-to-date CV
- your approved English Language test* (if applicable)
- a letter of sponsorship, if you need one.
* Applicants who have not yet completed an approved English language test may apply for a Masters course prior to taking a test.
Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.
Admissions policy
University of Leeds Admissions Policy 2026
This course is taught by
Leeds University Business School
Contact us
Postgraduate Admissions Office
Email: masters@lubs.leeds.ac.uk
Telephone:
Fees
UK: £15,750 (Total)
International: £31,500 (Total)
Read more about paying fees and charges.
For fees information for international taught postgraduate students, read Masters fees.
Additional cost information
There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more on our living costs and budgeting page.
Scholarships and financial support
We’re offering over 100 Business School Excellence Scholarships to UK and International students starting one of our Masters courses in 2025. These scholarships offer up to a 50% fee reduction and will be awarded to particularly deserving applicants who demonstrate excellent academic, professional and personal achievements.
Find out more about scholarships at Leeds University Business School:
International Excellence Scholarships (International applicants)
Masters Excellence Scholarships (UK applicants)
Read more about Masters Funding and Scholarships at the University of Leeds
Career opportunities
From day one, we encourage you to think beyond your time at Leeds and reflect on a meaningful career.
We'll work with you to develop the knowledge, skills and experiences you need to accelerate your professional development, set yourself apart in the job market and achieve your goals.
Graduates of this degree can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments as well as retailers, communications groups, commercial banks, education and recruitment agencies.
You’ll have the skills to succeed in a range of different areas of marketing, including communications, marketing management, strategic marketing, account management and marketing analytics.
Previous graduates have become brand managers, research managers, account executives, business development specialists and sales managers. Some have even started their own businesses.
Skills for your future
This course will help you develop the transferable skills that are in demand for marketing roles across the world. The Global Marketing Professional module helps you develop personal and professional competencies, and you'll graduate with job-ready skills in areas such as:
- media planning – strategically planning a media launch, selecting media mix, understanding reach, frequency and effectiveness metrics
- advertising – developing messaging, mocking up advertisements, writing briefs
- team working and communication – developing your own strengths while working as part of a team
- presentation skills - learn how to develop and deliver impactful presentations during practical assignments
Links with industry
You’ll benefit from our strong industry and professional links, supported by guest speakers, case studies, applied projects, and connections with our professional accreditation body, the Chartered Institute of Marketing (CIM).
All of this gives you a range of opportunities to gain valuable exposure to current industry practice, direct insights from professionals in the industry, and the credibility of professional accreditation.
Global business experience
The Global Industry Programme gives Masters students a great opportunity to gain real-world experience through live industry projects. You’ll connect with leading companies across the globe to work on impactful, hands-on consultancy projects, enhancing your employability skills and enabling you to apply your theoretical knowledge to practical business challenges.
Careers support
Professional development activities are built into your course from the beginning. You can access advice and guidance on your career choices, help in identifying and applying for jobs and support to boost your employability.
You can access advice and guidance on your career choices, help in identifying and applying for jobs, support to boost your employability, and opportunities to develop the professional skills you'll need to start a successful career, and how to evidence these to prospective employers.
You’ll also benefit from the University’s Careers Service, where you can access a range of support to help you plan your career and make well-informed decisions, even after you graduate.