International Marketing Management MSc
Year of entry 2026
- Start date
- September 2026
- Delivery type
- On campus
- Duration
- 12 months full time
- Entry requirements
- A bachelor degree with a 2:1 (hons) in any subject.
Full entry requirements - English language requirements
- IELTS 6.5 overall, with no less than 6.0 in any component
- UK fees
- £15,750 (Total)
- International fees
- £31,500 (Total)
- Contact
- masters@lubs.leeds.ac.uk
Course overview
This course is the perfect choice if you’re interested in a career in strategic marketing in the global business environment.
Our Masters in International Marketing Management helps you understand how marketing strategy, communications and operations must adapt for different countries, cultures and global industries. Research-led and with plenty of industry experience built in, you’ll graduate ready to take your place in the international marketing world.
You’ll build a solid foundation of knowledge and skills in essential areas of international marketing, including global marketing strategy, marketing communications, cross-cultural consumer psychology, global and digital services marketing, and international distribution and supply chain management. There is also the opportunity to tailor your learning to your career interests, with optional modules such as marketing analytics, brand management and corporate social responsibility.
Learning is practical and reflects the latest developments in the marketing industry. You’ll explore how up-to-date academic theory is applied in practice, with projects and guest lectures providing insight into current trends, professional challenge, and sought-after skills.
You’ll learn from academics with international reputations for research and consultancy in global marketing. Studying alongside peers from around the world, you will gain cross-cultural experience and the marketing skills needed in sectors such as FMCG, technology, professional services and more.
Course Highlights
- A globally relevant and research-led course, accredited by the Chartered Institute of Marketing (CIM), the Chartered Institute of Export and International Trade, and shaped by the Business School’s Global and Strategic Marketing Research Centre, one of Europe’s leading marketing research centres.
- This course is highly placed in national and international league tables; ranked 6th in the UK by QS (2025 Business Masters ranking, Marketing category).
- A focus on cross-cultural thinking, helping you understand how marketing strategies are adapted for different international markets.
- You’ll stay connected to industry through guest speakers who share current trends and real-world insight. Gain practical, hands-on experience with real organisations through projects and extra-curricular activities.
- The ‘Global Marketing Professional’ module develops the skills and competencies essential for success in the global marketing environment. This and other activities, such as applied projects, cross-cultural teamwork and professional presentations let you practice workplace-relevant skills, build confidence and readiness for employment from day one.
- On all Masters courses at Leeds University Business School, you can apply for a place on a week-long international study tour which includes company visits, guest lectures and networking events. Previous study tours have included visits to Berlin, Frankfurt, Milan and Zurich.
Accreditation
This Masters degree is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to work towards CIM qualifications during your studies and receive exemptions from selected assessments.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, ensuring you are equipped with the best opportunities for a successful marketing career.
The course is also accredited by the Chartered Institute of Export and International Trade, the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade.
Leeds University Business School
Leeds University Business School has triple accreditation from the three leading bodies AACSB, AMBA and EQUIS. This means you'll join one of the UK's most prestigious business schools with a global reputation for high-quality teaching and research. We’ll introduce you to a culture of new ideas and different perspectives. Our diverse, international learning community will offer you new experiences and global connections for life.
Course details and modules
Core modules will develop your understanding of marketing theory and practice with a global focus.
You’ll learn how organisations use marketing research to understand their market, while gaining an awareness of consumer behaviour across cultures.
You’ll explore how this information is turned into practical marketing strategies, with modules focusing on marketing communications, and the challenges of the global marketing environment.
You’ll further develop your knowledge by focusing on international services marketing, considering practical solutions to the problems of global distribution and supply chains. Optional modules enable you to explore specific areas that suit your interests or career plans.
The course culminates in a final dissertation, allowing you to demonstrate the knowledge and skills you’ve gained through detailed analysis of a specific topic.
You’ll have the option to complete a standard research dissertation on an academic topic of your choice, or a practice-based dissertation, allowing you to work on a real-world marketing problem.
Course structure
The list shown below represents typical modules/components studied and may change from time to time. Read more in our terms and conditions.
Year 1 compulsory modules
| Module Name | Credits |
|---|---|
| Marketing Communications | 15 |
| Cross-Cultural Consumer Psychology | 15 |
| Research Methods for Marketing | 15 |
| Global Marketing | 15 |
| Marketing Strategy | 15 |
| Global and Digital Services | 15 |
| Global Distribution and Supply Chains | 15 |
| The Global Marketing Professional | 15 |
| Marketing Academic / Applied Dissertation | 45 |
Year 1 optional modules (selection of typical options shown below)
| Module Name | Credits |
|---|---|
| Marketing Analytics | 15 |
| Persuasive Writing and Speechmaking | 15 |
| Corporate Social Responsibility and Sustainability | 15 |
| Public Relations and Corporate Communications | 15 |
| Sales Promotion and Sponsorship | 15 |
| Change Management and Communication | 15 |
| Social Media Marketing | 15 |
| Digital and Interactive Marketing | 15 |
| Brand management | 15 |
Learning and teaching
You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, which allows you to develop your skills in research and analysis.
Our Virtual Learning Environment will help to support your studies: it’s a central place where you can find all the information and resources for the school, your programme and modules.
On this course, you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.
Assessment
Assessment methods emphasise not just knowledge, but essential skills development too. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs.
This diversity enables you to develop a broad range of skills as preparation for professional life.
Applying
Entry requirements
A bachelor degree with a 2:1 (hons) in any subject. This course is primarily aimed at students with a general business or non-business background; however, we do not restrict entry for those who have previously studied marketing.
International qualifications
We accept a range of international equivalent qualifications.
English language requirements
IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.
Improve your English
International students who do not meet the English language requirements for this programme may be able to study our postgraduate pre-sessional English course, to help improve your English language level.
This pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Business (6 weeks) and Language for Business (10 weeks).
We also offer online pre-sessionals alongside our on-campus pre-sessionals. Find out more about our six week online pre-sessional and our 10 week online pre-sessional.
You can also study pre-sessionals for longer periods – read about our postgraduate pre-sessional English courses.
How to apply
Documents and information you’ll need
- a copy of your degree certificate and transcript, or a partial transcript if you’re still studying
- contact details for two academic references
- a personal statement
- an up-to-date CV
- your approved English Language test* (if applicable)
- a letter of sponsorship, if you need one.
* Applicants who have not yet completed an approved English language test may apply for a Masters course prior to taking a test.
Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.
Admissions policy
University of Leeds Admissions Policy 2025
This course is taught by
Leeds University Business School
Contact us
Postgraduate Admissions Office
Email: masters@lubs.leeds.ac.uk
Telephone:
Fees
UK: £15,750 (Total)
International: £31,500 (Total)
Read more about paying fees and charges.
For fees information for international taught postgraduate students, read Masters fees.
Additional cost information
There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more on our living costs and budgeting page.
Scholarships and financial support
We’re offering over 100 Business School Excellence Scholarships to UK and International students starting one of our Masters courses in 2025. These scholarships offer up to a 50% fee reduction and will be awarded to particularly deserving applicants who demonstrate excellent academic, professional and personal achievements.
Find out more about scholarships at Leeds University Business School:
International Excellence Scholarships (International applicants)
Masters Excellence Scholarships (UK applicants)
Read more about Masters Funding and Scholarships at the University of Leeds
Career opportunities
From day one, we encourage you to think beyond your time at Leeds and look towards a meaningful career. This Masters degree will equip you with transferable skills that are in high demand across global marketing roles, helping you build a long and flexible career in diverse areas of business.
You’ll be able to pursue a career in many areas of marketing, including global marketing, marketing research, advertising and public relations, marketing consultancy, social media marketing, digital and interactive marketing and supply chain management.
Graduates of this course have gone on to high-profile jobs worldwide, including:
- Associate Director of The Wall Street Journal
- Vice President at Harley Davidson
- Global Associate Marketing Director at Wella
- Senior Analyst at Deloitte India
- Head of Marketing and Communications at Time International
- Senior Insights and Analysis Executive at MEC Media Planning Agency
- Head of European PR at Task Rabbit.
Graduates who aspire to a research or academic career will also be prepared for a research degree in marketing.
Links with industry
This programme benefits from strong industry and professional links, supported by guest speakers, case studies and applied projects.
You’ll also benefit from the links with our two professional accreditation bodies; the Chartered Institute of Marketing (CIM) and the Chartered Institute of Export & International Trade (IOE&IT).
All of this gives you a range of opportunities to gain valuable exposure to current industry practice, direct insights from professionals in the industry, and the credibility of professional accreditation.
Skills for your future
The MSc International Marketing Management will provide you with a range of transferable skills that are in demand in marketing roles across the world.
The Global Marketing Professional module helps you develop personal and professional competencies, and you'll graduate with job-ready skills in areas such as:
- critical thinking
- analysis and synthesis
- effective problem solving and decision making
- data analysis, using tools such as SPSS
- professional writing and presentation
- cross-cultural communication
Global business experience
The Global Industry Programme gives Masters students a great opportunity to gain real-world experience through live industry projects. You’ll connect with leading companies across the globe to work on impactful, hands-on consultancy projects, enhancing your employability skills and enabling you to apply your theoretical knowledge to practical business challenges.
Careers support
Professional development activities are built into your course from the start.
You can access advice and guidance on your career choices, help in identifying and applying for jobs, support to boost your employability, and opportunities to develop the professional skills you'll need to start a successful career – and how to evidence these to prospective employers.
Employability workshops provide practical guidance and support to help you prepare for the job market with confidence. These workshops cover essential skills such as CV writing, interview techniques, networking and personal branding, all of which are crucial for standing out to employers. They also offer insights into recruitment processes and industry expectations, helping you make informed career choices and improve your chances of securing internships or graduate roles.
You’ll also benefit from the University’s award-winning Careers Service, where you can access a range of support to help secure the career you want, even after you graduate.